DMNews: Facebook introduces consultant program for brands, Comcast expands online video

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December 17, 2009 Check out DMNews on your smartphone  Today's News Facebook debuts developer consultant program for brands Dianna Dilworth Facebook introduced a preferred developer consultant program November 16, in a move to help connect brands with consultants who specialize in optimizing marketing experiences on Facebook Connect or on Facebook fan pages.   Comcast launches expanded online video platform Mary Elizabeth Hurn Comcast has released Fancast XFinity TV in beta. The online on-demand video platform lets Comcast cable and Internet customers view cable TV shows, full-length movies and independently produced content online.   Growing e-book industry discusses challenges at MediaBistro event Dianna Dilworth The paradigm shift in digital reading is happening, according to Steve Haber, president of Sony's digital reading business division, on a panel at the MediaBistro eBook Reader conference in New York today. "We are looking at how to maximize the experience going from traditional to digital readers," he said. "Reading on an LCD screen is not cozy. The back light is challenging on the eyes. So we have focused on the black and white design for reading text, which is more enjoyable."   Rodale names president, integrated marketing and sales, CMO Nathan Golia Health publisher Rodale announced December 15 it has promoted Gregg Michaelson to president, integrated marketing and sales, CMO. He had been EVP of customer marketing for the company. In his new role, Michaelson will lead Rodale's print and digital ad sales, custom publishing and other marketing initiatives.   Zavers, Didmo form partnership for mobile coupons Mary Elizabeth Hurn Kansas City, KS-based Zave Networks, an online and mobile marketing platform, has partnered with Stockholm-based Didmo, a mobile content creator and distributor, to enhance mobile advertising and increase digital coupon usage for clients.   From the print edition Using SEM in tandem with other DM efforts can help drive sales Michael Mendenhall, SVP and CMO, HP Given the economic climate and consumers' reluctance to spend, one of the most important things you can do to drive e-commerce is integrate search with other marketing initiatives. Search is a great capture tool that can help boost the performance of other channels and net the created demand. Too often, marketing programs ignore the search component and end up creating a significant amount of demand which then is not captured.   For a 360-degree view of customers, track everything from search to conversion John McAteer, managing director, retail industry team, Google 'Tis the season to analyze data. According to a survey by Google and Compete, consumers spent an increasing amount of time on retail sites as last year's holiday season progressed, with the most intense engagement occurring around Thanksgiving, Black Friday, Cyber Monday and post-Christmas weekends. During these weekends, consumers took time to research and take advantage of seasonal sales.   Today's lists and databases ActionBase EMAIL Trim, Fit 'n Healthy New e-mail list — ActionBase EMAIL Trim, Fit 'n Healthy — Focus USA — This file contains fitness-conscious individuals who have taken active steps to lose weight and improve their health by buying diet foods, joining diet & vitamin clubs, researching and ordering products online and responding to e-mail promotions for health & diet-related offers.   ASFS Nebulizer Rx Users Lifestyle Enhanced New list — ASFS Nebulizer Rx Users Lifestyle Enhanced — Kroll Direct Marketing — This file contains consumers who have participated in voluntary, non-incentivized telephone surveys and have responded to a series of questions that have been asked about their household. Each of these adults have confirmed that they, or a member of their household, are using a nebulizer.   Bob McDonnell for Governor/Virginia Republican Donors New list — Bob McDonnell for Governor/Virginia Republican Donors — Atlantic List Company — This file contains donors to Bob McDonnell's campaign to become the Virginia's 71st Governor. The list also contains contributors to Republican candidates for local, county and statewide offices in Virginia.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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