DMNews Email Marketing Weekly: Goodmail debuts CertifiedDomain whitelist

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December 16, 2009 Check out DMNews on your smartphone Advertisement Free Toolkit: How to Acquire New Customers with Social Media Download this free Email and Social Media Toolkit and get access to three valuable resources that will show you how to effectively launch a new customer acquisition campaign using social media. Access an on-demand webinar, detailed whitepaper and in-depth case studies from major brands that will show you how to easily grow your customer base using social media. Download today. Inbox Insider Inbox Insider: Nonprofit e-mails stand out among holiday deals Dianna Dilworth The holiday shopping period is truly the season for retailers to take over the inbox. On a daily basis, I've received e-mails from Amazon, Gap, Bloomingdales, Target, Design Within Reach and J. Crew. But yesterday I got an e-mail that stood out to me in a sea of offers for free shipping and 20% off sweaters.   News Goodmail debuts CertifiedDomain whitelist Dianna Dilworth E-mail delivery firm Goodmail Systems has published its CertifiedDomain list, a whitelist of e-mail senders based on domain reputation. Travelocity, Kmart and The New York Times Co. are among the approximately 500 marketers on the list.   Walgreens updates e-commerce site and releases iPhone app Dianna Dilworth National drugstore chain Walgreens has relaunched its e-commerce site and debuted an iPhone application and mobile-enabled WAP site. The properties were fully rolled out during the first week of December.   Ticketmaster to expand user review program in 2010 Dianna Dilworth Ticketmaster will expand its recently launched ratings and reviews platform next year to include its e-mail marketing program, as well as major social media networks. The vendor began its ratings and reviews program this summer, as a part of a two-year strategic overhaul of Ticketmaster.com. The company hired Bazaarvoice earlier this year to manage its online reviews.   DirectMail.com acquires Eagle Direct Mary Elizabeth Hurn Multichannel agency and fulfillment house DirectMail.com acquired direct mail and analytics provider Eagle Direct this month. Terms of the deal, finalized December 1, were not disclosed.   Gap looks to grow e-mail list with Casting Call contest Mary Elizabeth Hurn Gap has narrowed the list of entrants in its "Casting Call" contest to 20 finalists. The retailer is using the initiative to grow its e-mail database. Consumers can vote online for their favorite baby boy or girl to appear in a Baby Gap ad and a Gap Kids in-store ad. Gap is partnering with DisneyFamily.com on the effort, which mainly targets parents.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion Best practices with shrinking budgets , Anthony Green, president, Concep It's an oft told story in today's economy. Executives panic as they see their salaries, bonuses and jobs at risk. As a result budgets are reduced and departments that are seen as cost centers are hit the hardest. Marketing often falls in to this group and CMOs are faced with achieving results in a tougher climate with fewer resources. Below are three suggestions on how to meet this challenge by using e-mail marketing to adhere to best practices and maximize results with minimal resources.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Test your way to better e-mail response and targeting Stefan Pollard, senior strategic consultant at Responsys E-mail has many strengths, and one of the key attributes that excites marketers is the ability to track and report on subscribers' behaviors. Savvy marketers understand the importance of not only testing to increase performance, but choosing the right types of tests to run. They also understand that what worked previously or for another e-mail program may not work today or for your program. This is the reason that the answer to most questions is simply "it depends" and "test it."   Lists and Databases America's Beauty & Fit Women Andrew Osterday New list — America's Beauty & Fit Women — Data Direct Solutions — This file contains women who are health-conscious and have indicated interest in diet and nutrition, exercise, health programs and more.   32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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