DMNews: InfoGroup rebranding, Definition 6 buys PR agency

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December 16, 2009 Check out DMNews on your smartphone  ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar covers: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Today's News InfoGroup rebrands in bid to unify disparate businesses Carol Krol Data giant InfoGroup is rebranding its various companies with a common name and logo designed to eliminate confusion in the marketplace over its many direct marketing businesses, according to an internal video message from Bill Fairfield, company CEO. The official rollout occurs January 4, but InfoGroup is introducing the new logo to employees across its businesses and geographies over the next several days.   Postal Service's latest consolidation list kinder to cities Frank Washkuch The US Postal Service's latest list of branches that it may close is gentler to individual cities than past versions of its roster of possible consolidations. Of the 168 branches still being considered for closure, the highest number in one city — six — is shared by New York and Cincinnati.   Definition 6 buys Leach Communications Frank Washkuch In its second agency acquisition of the year, interactive marketing firm Definition 6 has acquired Leach Communications, a New York-based PR firm. Definition 6 bought the firm to add an additional PR, strategic communications and social media marketing element to its offerings, said Michael Kogon, founder and CEO of Definition 6.   QVC hires Zimmerman for social media marketing Dianna Dilworth Television and e-commerce retailer QVC has tapped Zimmerman Advertising, an Omnicom agency focused on the retail space, to work on its interactive and social digital components. The hire was effective mid-November. Its initial work is focused on engaging QVC's multimedia shopping community during the holiday shopping season.   Hilton, Virgin America partner on loyalty effort Nathan Golia, Kevin McKeefery Hilton HHonors, Hilton Hotels' loyalty program, has partnered with airline Virgin America on a program that allows members to earn Virgin rewards points for stays at Hilton-owned hotels. Customers can earn one point in Virgin's Elevate loyalty program for every $2 spent at a Hilton property, or a fixed number of points per night spent at a hotel with the point value varying according to the franchise.   Kroger applies grocery rewards to its wireless division Nathan Golia Supermarket chain owner The Kroger Co. announced December 15 that customers of its mobile phone service, i wireless, can convert rewards accumulated when purchasing groceries into wireless airtime. The initiative's goal is to increase loyalty for both of the company's arms.   Macromark releases list of debt coaching buyers Macromark released the Debt To Wealth Buyers list on December 15. They have responded to a radio ad or Internet announcement and purchased Debt To Wealth products, books, audio sets and coaching packages, spending $19.95 to $24.95 via credit card.   From the print edition Get locale-specific with geo-targeting to drive online consumers to the store Michael Kahn, SVP of marketing, Performics Marketers have long segmented their consumer base through geo-targeting at the country, state, city and ZIP code levels. In search, a retailer with a strong regional presence, like Modell's, can use geo-targeting to optimize campaigns in states where it is a strong brand separately from states where consumers are not as familiar with it. Now, a more "micro" type lets marketers fine-tune campaigns beyond simply selecting the states in which to serve ads.   To decrease wasted ROI, real-time analytics can help David Selinger, CEO, RichRelevance Online marketers have invested heavily into sophisticated SEM and SEO techniques to drive traffic to their sites, and most are adept at creating and optimizing landing pages for a good percent of our audience. But there's not enough time in the day to create a custom landing page for every paid search term, and no one can control where a customer lands via organic search.   Today's lists and databases Animal Welfare Donors & Pet Owners New list — Animal Welfare Donors & Pet Owners — Estee Marketing Group — This file contains people who have contributed to one or more animal welfare organizations. These animal loving contributors have made donations online or through the mail and have indicated how many charities they donate to and the types of animals they own.   Luxury Brand Buyers New list — Luxury Brand Buyers — eTargetMedia.com Inc. — The Luxury Buyers file is comprised of brand conscious consumers that enjoy the prestige of shopping for luxury brands.   ITA Reverse Mortgage Leads New list — ITA Reverse Mortgage Leads — Tranzact Information Services — This file contains seniors who can tap into the home equity they have built up without moving or taking on extra debt.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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