DMNews: Nestlé names OgilvyOne CRM, digital AOR for Wonka

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May 12, 2010 Check out DMNews on your smartphone Today's News Nestlé names OgilvyOne CRM, digital AOR for Wonka Kevin McKeefery Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.   Southwest to personalize e-mail, mobile for flight delay communications Dianna Dilworth Southwest Airlines will add personalization this summer to its e-mail and mobile customer service initiatives, which notify consumers about flight delays and cancellations.   Macy's promotes shopping clubs, targets tourists with website launch Iris Dorbian To attract tourists to its stores, Macy's unveiled VisitMacysUSA.com, a website targeting US and international travelers, on May 10. The site, which is available in eight languages, promotes the retailer's shopping clubs.   DMA elects Dapper board chairman Frank Washkuch Steven Dapper, chairman and founder of integrated agency Hawkeye, was elected chairman of the board of the Direct Marketing Association on May 11.   WPP chief Sorrell wants thorough examination of Google-AdMob deal Daniel Farey-Jones, MediaWeek Google's $750 million acquisition of mobile advertising company AdMob should be given a "rigorous" examination by federal regulators, WPP Group boss Martin Sorrell said May 10.   From the print edition Nailed It: DMNews talks to Mike Tran, Sierra Trading Post Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs   Social gives cause pushes a lift Frank Washkuch Major brand marketers, such as Coca-Cola and Walmart, are giving consumers some control over their corporate giving campaigns through the use of social media.   Today's lists and databases Anxiety Disorders New file - Anxiety Disorders - The Rich List Company   American Cholesterol Control New file - American Cholesterol Control - ETargetMedia   Langevin Learning Services New list - Langevin Learning Services - Lewis Direct   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds

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