Long time partners Coca-Cola North America and the Ocean Conservancy are conducting a social media campaign to support Earth Month. The push, launched April 14, features a Facebook app and cause donations from Coke's soft drink brands.
Hilton has joined its HHonors loyalty program with its JetBlue counterpart, TrueBlue, in an initiative that gives consumers TrueBlue points for stays at Hilton hotels. Members can also convert HHonors points into TrueBlue points under the terms of the agreement, which began April 14.
The Discovery Channel launched a digital campaign to support the sixth season of its Deadliest Catch television series on April 13. Created by Omnicom agency OMD, the push includes e-mail marketing, an augmented reality game, display ads, homepage takeovers and social media.
That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.
A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.
New management — The Occasions Group Greeting Card Buyers — Direct Media Millard — This file contains mail order buyers who have purchased personalized holiday greeting cards.
New list — ConsumerBase Multichannel Responders — Leon Henry Inc. — This file contains people who have responded to e-mail, telemarketing and/or direct mail offers. These prospects are mostly age 24 to 38 with incomes from $50,000 to $75,000. Sixty-five percent are male.
New list — Auto ID — Telematch — This file contains leads collected from auto dealership sales, dealership service departments and automotive service companies. All include the VIN.
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