DMNews: Twitter debuts Promoted Tweets, IHG names Ogilvy AOR

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April 14, 2010 Check out DMNews on your smartphone Today's News Twitter debuts Promoted Tweets; Virgin America, Starbucks among first to use service Dianna Dilworth Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site, on April 13. Marketers including Starbucks, Best Buy and Virgin America are using the service at its launch.   InterContinental names Ogilvy AOR for global customer marketing Kevin McKeefery InterContinental Hotels Group named Ogilvy & Mather its agency of record for global customer marketing, working across a broad range of marketing disciplines, on April 13.   Army National Guard uses interactive video to recruit Dianna Dilworth The US Army National Guard launched a viral recruiting campaign on April 12 that includes social media, online video and e-mail. The push was created in-house.   GAO encourages significant changes to 'not viable' Postal Service business model Frank Washkuch The Government Accountability Office, noting bluntly that the US Postal Service's business model is "not viable," urged the agency to aggressively cut costs and increase revenues, while also encouraging Congress to act.   Overton's signs affiliate agreement with LinkConnector Nathan Golia Overton's, a boating and watersports retailer owned by Gander Direct Marketing Services, signed an affiliate marketing agreement with LinkConnector, effective April 9.   From the print edition Get smart about buying display inventory Buying display ads can be overwhelming. Marketers and agencies are faced with hundreds of ad networks, publishers and exchanges from which to buy inventory. Four online experts provide smart buying tips.   Creative solutions from Kotex, Ubisoft, Volkswagen Damion Sammarco, creative director for Kirshenbaum, Bond, Senecal & Partners, reviews direct marketing initiatives from Kotex, Ubisoft and Volkswagen   Today's lists and databases Nursing Management New management — Nursing Management — MeritDirect — This file contains subscribers to Nursing Management magazine.   TabletWeek.com Email New e-mail list — TabletWeek.com Email — Worldata — This file contains executives who use or are interested in tablet personal computers. It is sourced from TabletWeek.com, a Web site for tech-savvy business professionals, featuring content on tablet PCs on the market.   Robert Kennedy Publishing Health & Fitness Master File New list — Dunn Data Company — This file contains subscribers to Maximum Fitness for Men, Oxygen Magazine, MuscleMag, Reps! and Clean Eating magazines.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
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