DMNews Email Marketing Weekly: Army National Guard uses interactive video to recruit

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April 14, 2010 Check out DMNews on your smartphone Advertisement New White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: Tie your marketing e-mails to consumers' passions Dianna Dilworth Marketers don't need to have the most exciting products to reach consumers, as long as they tie those offerings to consumers' passion points. For instance, just in time for Earth Day, April 22, online file-sending service YouSendIt is using e-mail to promote its services as environmentally conscious.   News Army National Guard uses interactive video to recruit Dianna Dilworth The US Army National Guard launched a viral recruiting campaign on April 12 that includes social media, online video and e-mail. The push was created in-house.   CMT targets media buyers with integrated effort Frank Washkuch Country music cable network CMT launched a campaign targeting media buyers and planners on April 12 called "140 million Americans get country. Do you?" Digital and branding agency Barker/DZP created the awareness push.   American Express, Dunkin' Donuts partner on rewards initiative Nathan Golia American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.   Opinion "Be Stupid".... It's all about ROI Al DiGuido, CEO of Zeta Interactive Walking down Fifth Avenue last week, gazing at the passing retail store displays, I came across one that stopped me in my tracks. There, in the center of the window in nearly five foot letters, bellowed the words: "Be Stupid." Two towering smiley faces flanked the proclamation. This provocative marquee called attention to a collection of mannequins in varying poses sporting the latest in tight-fitted Diesel jeans. The irony of the advertising sold the point. Instead of trying to look "smart" in your clothing like everyone else, it beckoned viewers to break the rules, set their own style, and just "be stupid."   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Tactics e-mail marketers can steal from behavioral economists By Susan Tull, VP of marketing at BlueHornet Defined very generally, behavioral economics combines psychology and economics to identify why people make certain decisions about purchasing, borrowing, lending, etc. In her article, "The Gift Card Economy" ('The Atlantic', May 2009), Virginia Postrel turns to behavioral economists to shed light on factors that have been shown to affect consumer spending.   Lists and Databases Investcom.com Online Investors New list — Investcom.com Online Investors — Affinity Marketing — This file contains active online traders and high net worth investors. They have an average income of $125,000.   Click here to fill out DMNews' 2010 Agency Business Report survey
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