DMNews: DMA chief Greco steps down, direct job market to improve

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January 20, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News Greco steps down as DMA CEO; group starts search for replacement Nathan Golia John Greco resigned from his post as president and CEO of the Direct Marketing Association on January 19 after more than five years in the position. The organization convened a search committee to find his replacement the same day.   DM job market to improve this quarter: survey Frank Washkuch Direct marketing professionals are facing a more favorable job market this year than in 2009, according to a quarterly report from Bernhart Associates. Nearly half (46%) of respondents said they will add to their staff during this year's first quarter, up from 30% during last year's Q4.   Red Cross raises $24 million for Haiti via text, builds mobile database Mary Elizabeth Hurn The American Red Cross has garnered more than $24 million through its text-to-donate-$10 campaign for those affected by the January 12 earthquake in Haiti. The non-profit is also building its mobile text database with the effort.   Crocs hires Knotice for mobile marketing Dianna Dilworth Footwear retailer Crocs has selected digital marketing firm Knotice to run its mobile marketing programs. The hire, announced January 19, comes as Crocs is expanding its agency roster to raise public awareness of the design of its core shoe products.   Infogroup combines Yesmail and Walter Karl Interactive Nathan Golia Infogroup has combined e-mail unit Yesmail and digital services arm Walter Karl Interactive into one entity, known as Infogroup Interactive. The unit merger is part of Infogroup's ongoing company-wide rebranding initiative, which began last month.   Merkle promotes Dempster to CMO Kevin McKeefery Relationship marketing agency Merkle promoted Craig Dempster to CMO. He has worked for the company since 2006, most recently as VP of its Content Solutions Group. He reports to chairman and CEO David Williams.   Worldcolor to eliminate 200 jobs in plant consolidation Frank Washkuch Direct mail product manufacturer Worldcolor will cut about 200 positions by the end of March in an effort to consolidate its Toronto-area magazine, catalog and in-line direct mail operations into one facility.   From the print edition ROI takes wheel after downturn Chantal Todé Auto marketers are learning that tight targeting is the key to sales conversions   Creative solutions from Backroads, Lego, Qdoba Direct mail campaign from travel company Backroads, Lego's search effort with iCrossing, Qdoba uses mobile to drive loyalty   Today's lists and databases Green IT Professionals from TechProGuide.com Email New e-mail list — Green IT Professionals from TechProGuide.com Email — Worldata — This file contains high-ranking technology professionals who are incorporating eco-friendly initiatives into their company. Their goals are to conserve energy, reduce carbon emissions, reduce waste and toxic material use and to implement more "green" practices into their companies.   Midwest Home Magazine New list — Midwest Home Magazine — Datamatrix Lists — This file contains active subscribers to Midwest Home, a Minnesota-focused shelter magazine. These 76% direct mail-sold subscribers have an average income of $187,800.   IDEX Expert Witnesses New list — IDEX Expert Witnesses — DM2 — This file contains experts in accounting, cardiovascular disease, dentistry, engineering, internal medicine, orthopedic surgery,obstetrics and gynecology, and psychiatry.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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