DMNews Email Marketing Weekly: Infogroup combines Yesmail and Walter Karl Interactive

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January 20, 2010 Check out DMNews on your smartphone Advertisement Resolve to Send Better Email Campaigns in 2010 Optimize your email marketing campaigns for success in the New Year by adopting the best practices outlined in StrongMail's Q409 Email Breakthrough Report. From viral campaigns to outstanding branding, find out how top brands have successfully leveraged the latest trends in email marketing. Free Download >> Inbox Insider Inbox Insider: E-mail and social help organizations raise money in time of need Dianna Dilworth E-mail and social media are great tools for marketers who are trying to mobilize support for a cause quickly. This past week's disaster recovery and rescue efforts in Haiti are a great example of how marketing professionals are using these tools to reach people quickly and to raise funds for the earthquake victims.   News Infogroup combines Yesmail and Walter Karl Interactive Nathan Golia Infogroup has combined e-mail unit Yesmail and digital services arm Walter Karl Interactive into one entity, known as Infogroup Interactive. The unit merger is part of Infogroup's ongoing company-wide rebranding initiative, which began last month.   Worldata: Consumer e-mail lists down 9.8% from 2009 Frank Washkuch The price of consumer e-mail lists declined considerably since last year, showing a year-over-year 9.8% drop, according to Worldata's Winter 2010 List Price Index. The permission-based e-mail business-to-consumer category dropped $12/M from Winter 2009 to $110/M.   Outback launches first loyalty program with Tim McGraw Mary Elizabeth Hurn Outback Steakhouse will launch its My Outback Rewards loyalty program on January 25. For the effort, Outback has partnered with country music star Tim McGraw.   Domino's delivers with centralized database Mary Elizabeth Hurn Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their dynamic lifestyles.   Opinion Beyond the Inbox: Leveraging social media networks Eric Groves, SVP, global market development, Constant Contact Adding social media to your marketing mix provides many opportunities to rise above the clutter of the inbox and share your newsletter content across multiple networks. By showing that you have relevant and valuable information to share among your social networks, you will be able to make connections that grow into stronger customer relationships and new subscribers. Here's how.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Keep bounce rate grounded to increase delivery odds By David Cacioppo, president/CEO of Emfluence There are plenty of reasons to keep your list clean. First and foremost is reputation management. As your stream of e-mails reaches receiving servers, it is actively monitored to determine whether or not you are a spammer. A high bounce rate is one sure indicator.   Lists and Databases ASFS Oxygen Rx Users Lifestyle Enhanced New list — ASFS Oxygen Rx Users Lifestyle Enhanced — Kroll Direct Marketing — This file contains consumers who have participated in voluntary, non-incentivized telephone surveys and have responded to a series of questions that have been asked about their household. Each of these adults have confirmed that they, or a member of their household, use oxygen.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue

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