DMNews Digital Insider: Brands look to Facebook earlier in campaign development

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January 20, 2010 Check out DMNews on your smartphone Inside Digital Brands look to Facebook earlier in campaign development Mary Elizabeth Hurn Since 2007, brands have created Facebook fan pages that users can join or check regularly. However, the social network has given marketers more opportunities for increased engagement in the past year.   Latest News Google, Apple battle for mobile dominance Dianna Dilworth Apple recently acquired Quattro Wireless, a mobile Web advertising firm — a space in which Google is the dominant player. Google, meanwhile, is selling its new smartphone, the Nexus One, on its Web site.   Families Fighting Flu launches social media effort pushing vaccinations Mary Elizabeth Hurn Families Fighting Flu (FFF), a nonprofit focused on protecting children from the flu, launched its "Be a Flu Free Family" campaign. Social media, online video and podcasts are being used to drive awareness of the importance of all family members getting a flu shot.   Draftfcb launches pro bono PSA for Hodgkin's research nonprofit Mary Elizabeth Hurn Draftfcb Orange County has produced a PSA for the Alese Coco Fight 2 Win Campaign, a nonprofit that raises money for Hodgkin's Disease research. The ad is running on donated air time on stations including Fox and ESPN, as well as the Turner Networks. The PSA drives viewers to Fight2Win.org, where they can get more information on the disease and instructions on how to make donations.   Make mobile measurement work for you As mobile marketing gains traction, marketers are looking for the best ways to measure the channel and use the data it provides to build relationships with customers. Four mobile industry experts provide their tips   Opinion A New Year's resolution, marketers' style Zephrin Lasker, CEO & co-founder, Pontiflex January 19, 2010 Every New Year, people around the world begin mapping out their goals and resolutions for the year ahead. In the spirit of new beginnings, I thought I'd put together a 2010 outlook for the marketing community.   The DMNews Essential Guide to Search Engine Marketing The paid search puzzle: Putting the pieces together Roger Barnette, president and founder, SearchIgnite In these challenging financial times, ensuring that your paid search marketing campaign is fully optimized is crucial. We all want to squeeze full value out of our existing media budgets, but how do you do that? The best way is to see your paid search campaigns "holistically."   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue

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