DMNews: Data quality remains an issue for the enterprise

August 5, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Data quality remains an issue for the enterprise Lauren Bell August 04, 2009 Measuring and maintaining data quality remains a major business hurdle for large businesses — those with annual revenues greater than $1 billion — according to a report released August 4 by Pitney Bowes Business Insight and Silver Creek Systems.   Open session of USPS BOG set for August 5 Cara Wood August 04, 2009 An open session of the US Postal Service's Board of Governors will be held August 5 at USPS Headquarters in Washington, DC. Under discussion will be the latest financial and service performance of the agency.   E-mail, fastest growing direct marketing segment, expands double digits Carol Krol August 04, 2009 E-mail marketing spending will continue to expand at double-digit rates — 18.5% per year — for the next five years, according to Veronis Suhler Stevenson, a private equity firm, in its annual Communications Industry Forecast published on August 3. VSS specializes in the information and media industries. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business.   OOH Veteran Jones opens own digital creative shop Kevin McKeefery August 04, 2009 Dylan Jones, former VP of content strategy and creative at Premier Retail Networks (PRN), has launched Jones Digital Media, an agency specializing in digital out of home strategy, creative and production.   Golden Gate completes Eddie Bauer acquisition Chantal Todé August 04, 2009 Golden Gate Capital has completed its previously announced acquisition of Eddie Bauer's assets for $286 million in cash. As a result of the deal, Eddie Bauer will operate as a newly formed company with a stronger balance sheet, little or no long-term debt and a substantially lower cost structure. Eddie Bauer plans to maintain the majority of its stores and employees while refocusing the brand on its outdoor heritage.   New DRTV PIP from Macromark August 04, 2009 Macromark has been awarded list management of the Northern Response US Package Inserts program. Inserts reach people who have purchased fitness, health, women's interest, self-improvement and entertainment products through DRTV.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition How to tune in to direct response radio Buck Robinson, president/CEO, Robinson Radio "Radio doesn't work... we know, we've tried it." That the reception that I am used to receiving from clients. Based on a single mishandled, poorly targeted, untracked radio test, they come to the determination that the entire medium has no merit for their particular product or service.   Apple's on-page battle between Mac, PC outshines both its target and host Andreas Roell CEO, Geary Interactive Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to get noticed. Apple is used to getting noticed. With their clever Mac vs. PC ads, Apple is able to steal users' attention from the New York Times' homepage and prove that it still has a few tricks up its sleeve.   Web Weekly Dos and Don'ts of Social Media Because social media is designed primarily for networking with friends and peers, it is a delicate space to convey marketing messages. Like any social event, marketers should learn a certain kind of etiquette when entering this realm. Collin Douma, VP of social media, Proximity Canada; Paul Dunay, global managing director of services marketing for Avaya; Jeff Hilimire, managing director at Engauge Digital; and Aaron Shapiro, Partner at interactive agency HUGE, offer their Do's and Don'ts when it comes to social media marketing.   more » Today's lists and databases GROW! The Newsletter for African-American Executives New list — GROW! The Newsletter for African-American Executives — Estee Marketing Group — This file contains subscribers to GROW! The Newsletter for African-American Executives, who have attended an event held by the publication's author and creator, Daryl Mobley. The attendees of his seminars and lectures sign up in person and pay $50 per year to receive six electronic copies of the newsletter.   Small Business Executives Newsletter Subscribers Masterfile from ISI New management — Small Business Executives Newsletter Subscribers Masterfile from ISI — DirectInnovations Inc. — This file contains subscribers to Small Business Digest, My Business Chronicle, Travel for Small Biz, Home Based Business, SoHo Biz Digest, Healthcare & You, Your HR Digest and many other newsletters. These small business owners, presidents and C-level executives subscribe online and use these Web sites for b-to-b book purchases, averaging $33 each time.   Chiropractors at Office Address New list — Chiropractors at Office Address — Complete Medical Lists — This file contains office-based chiropractors and is compiled from more than 50 data sources. Suggested usage includes financial planning, affinity credit cards and other high-ticket items.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community AIM Proximity built a treehouse restaurant in a New Zealand Redwood forest using only companies found in Yellow's local directory Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research

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