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EBay announced it will launch a program to promote its top rated sellers this October. The e-commerce giant is planning the launch to coincide with the upcoming holiday shopping season. EBay sellers who deliver the highest level of customer service, as rated by buyers, will be promoted with a special "eBay Top-Rated Seller" badge, receive 20% discounts on their final value fees, and be elevated in search, eBay said. Buyers will be able to more easily identify sellers that consistently deliver the highest level of customer satisfaction.
Network Solutions, a provider of Web-related services for small and medium businesses, has started reaching out to customers about a data breach that was discovered in early June. Credit card information on 573,928 individual consumers may have been compromised in the breach, which Network Solutions publicly reported at the end of the day on July 24.
After a number of changes at AOL this year, including the beginnings of being spun off from Time Warner into an independent entity back in May, AOL is renaming its Platform-A business. Platform-A, the company's display advertising group, which was built up over the last couple of years through a host of acquisitions, will now be called AOL Advertising.
A recent hack of Twitter corporate data off of the Google cloud server, combined with increasing consumer wariness, has made security "in the cloud" a buzz-worthy issue this summer.
Hershey Entertainment & Resorts Company improved its marketing strategy and discovered new ways to target its customer segments by using all of the digital customer data at its fingertips. The travel and leisure company that oversees golf resorts, chocolate spas and the well known Hersheypark amusement park in Pennsylvania, went from mailing a standard, catchall brochure to its guests in early 2007 to segmenting its audience and centralizing all of its data across a variety of sources.
Pete Olson is VP of product management at Amadesa.
As direct marketers navigate this uncertain economy, making ad dollars work harder requires more than just getting visitors to their site. A recent Forbes.com survey identified conversions as the leading gauge of success among 82% of direct marketers.
The DMNews Essential Guide to Search Engine Marketing
Hitwise reports that medical searches made up 45% of total online traffic from all categories last year, and eMarketer says online ad spend by the pharmaceutical industry is expected to reach $2.2 billion in 2011 up from $1.2 billion in 2008. Search engine marketing (SEM) is growing within the pharma arena.
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