DMNews: AOL to rename Platform-A AOL Advertising

July 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Editor's note: Earlier this morning, you received DMNews' weekly newsletter Digital Insider instead of your iMarketing Daily newsletter due to a delivery error. DMNews apologizes for this mistake. Below is the iMarketing News Daily for July 28. We hope you enjoy it. Today's News AOL to rename Platform-A AOL Advertising Dianna Dilworth July 27, 2009 After a number of changes at AOL this year, including the beginnings of being spun off from Time Warner into an independent entity back in May, AOL is renaming its Platform-A business. Platform-A, the company's display advertising group, which was built up over the last couple of years through a host of acquisitions, will now be called AOL Advertising.   Network Solutions starts healing process after data breach Lauren Bell July 27, 2009 Network Solutions, a provider of Web-related services for small and medium businesses, has started reaching out to customers about a data breach that was discovered in early June. Credit card information on 573,928 individual consumers may have been compromised in the breach, which Network Solutions publicly reported at the end of the day on July 24.   Ad losses hurt AH Belo in Q2 Lauren Bell July 27, 2009 Reflecting continuing ad sales troubles in the newspaper industry, publisher AH Belo Corp. reported a second quarter net loss of $7.1 million Monday morning. Advertising revenue — for print and online — was down 30.2% compared to Q2 2008, and Internet revenues were down 20.8%, to $9.8 million. All told, company total revenue fell 21.9% from the same period a year ago.   EBay to promote top-rated sellers Carol Krol July 27, 2009 EBay announced it will launch a program to promote its top rated sellers this October. The e-commerce giant is planning the launch to coincide with the upcoming holiday shopping season. EBay sellers who deliver the highest level of customer service, as rated by buyers, will be promoted with a special "eBay Top-Rated Seller" badge, receive 20% discounts on their final value fees, and be elevated in search, eBay said. Buyers will be able to more easily identify sellers that consistently deliver the highest level of customer satisfaction.   PlanetOne lists go to List Services Corp. July 27, 2009 List Services Corp. has been awarded management of the PlanetOne Marketing files. The stable of lists marks the debut of three multinational files: Planet Opportunity Sweepstakes-Multinational, Lighthouse Merchandise Buyers-Multinational and International Merchandise Opportunity Buyers-Multinational, among several other files.   DMNews seeking Essential Guide to E-mail columns July 27, 2009 DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   From the Print Edition Cloud data faces security scrutiny Lauren Bell A recent hack of Twitter corporate data off of the Google cloud server, combined with increasing consumer wariness, has made security "in the cloud" a buzz-worthy issue this summer.   Parenting School Years increases rate base Lauren Bell Parenting School Years will raise its rate base by 50,000 — to 550,000 — as of its February 2010 issue. The magazine's ongoing growth push also includes a custom publishing project, slated for August, as well as a direct mail campaign and a move to newsstand availability in September.   Web Weekly Debunking Insert Media Myths Leon Henry's Gail Henry, EVP and GM, discusses where the insert media channel stands today, touching on popular misconceptions, unknown benefits and the evolving "websert" channel.   more » Today's lists and databases Kompass International C-Level Executives New list — Kompass International C-Level Executives — Worldata — This file contains senior-level business professionals working at companies around the globe.   Casa De Maria Spanish Speaking Catalog Buyers New list — Casa De Maria Spanish Speaking Catalog Buyers — Estee Marketing Group — This file contains a Spanish-speaking audience of direct mail-sold catalog buyers. Casa De Maria offers a complete line of health and beauty products throughout the full-color pages of its catalog, which is written in Spanish.   Learning Resources New list — Learning Resources — School Market Research Institute — This file contains buyers from Learning Resources, a manufacturer of innovative, hands-on educational products. Learning Resources is known by educators as a source for math, reading, science, early childhood products and teacher resource products.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Guinness' 250th birthday inspired this interactive game from Dialogue Ireland for Dublin Tourism Did you produce the best DM creative this year? Then you must enter the 32nd Caples Awards. Click here to learn more and enter today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research
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