DMNews: EBay to promote top-rated sellers

July 28, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement 10 free Tried & True Email Templates Improve your email delivery with 10 free Tried & True Templates. Lyris' tried & true email templates will help you upgrade your efforts and get better results today. You'll also receive our popular HTML Basics How-To Guide - all for free. Amplify your email campaign success and deliver results - even in the face of resource or time constraints. Download now! Latest News EBay to promote top-rated sellers Carol Krol EBay announced it will launch a program to promote its top rated sellers this October. The e-commerce giant is planning the launch to coincide with the upcoming holiday shopping season. EBay sellers who deliver the highest level of customer service, as rated by buyers, will be promoted with a special "eBay Top-Rated Seller" badge, receive 20% discounts on their final value fees, and be elevated in search, eBay said. Buyers will be able to more easily identify sellers that consistently deliver the highest level of customer satisfaction.   Network Solutions starts healing process after data breach Lauren Bell Network Solutions, a provider of Web-related services for small and medium businesses, has started reaching out to customers about a data breach that was discovered in early June. Credit card information on 573,928 individual consumers may have been compromised in the breach, which Network Solutions publicly reported at the end of the day on July 24.   AOL to rename Platform-A AOL Advertising Dianna Dilworth After a number of changes at AOL this year, including the beginnings of being spun off from Time Warner into an independent entity back in May, AOL is renaming its Platform-A business. Platform-A, the company's display advertising group, which was built up over the last couple of years through a host of acquisitions, will now be called AOL Advertising.   Cloud data faces security scrutiny Lauren Bell A recent hack of Twitter corporate data off of the Google cloud server, combined with increasing consumer wariness, has made security "in the cloud" a buzz-worthy issue this summer.   FedEx bets on long-form Web video Carol Krol FedEx Corp. last week launched an offbeat ad campaign with agency BBDO targeting small businesses, with online video as its centerpiece.   Inside Digital Digital Insider: Hershey finds sweet spot with segmentation Cara Wood Hershey Entertainment & Resorts Company improved its marketing strategy and discovered new ways to target its customer segments by using all of the digital customer data at its fingertips. The travel and leisure company that oversees golf resorts, chocolate spas and the well known Hersheypark amusement park in Pennsylvania, went from mailing a standard, catchall brochure to its guests in early 2007 to segmenting its audience and centralizing all of its data across a variety of sources.   Opinion How to better personalize your digital marketing Pete Olson is VP of product management at Amadesa. As direct marketers navigate this uncertain economy, making ad dollars work harder requires more than just getting visitors to their site. A recent Forbes.com survey identified conversions as the leading gauge of success among 82% of direct marketers.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Take Advantage of pharma SEM: Your Rx for success Dan Brough, SVP, search director, Draftfcb Hitwise reports that medical searches made up 45% of total online traffic from all categories last year, and eMarketer says online ad spend by the pharmaceutical industry is expected to reach $2.2 billion in 2011 — up from $1.2 billion in 2008. Search engine marketing (SEM) is growing within the pharma arena.   Caples Community Guinness' 250th birthday inspired this interactive game from Dialogue Ireland for Dublin Tourism Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.