Salesforce.com announced it acquired InStranet, a provider of call center knowledge management software, for $31.5 million, including the assumption of $4.2 million in cash. The deal took effect on August 4.
Nielsen Claritas has partnered with Nationwide Marketing Group to analyze customer data from select Nationwide member retailers. More than 2 million customer records will be analyzed with the Nielsen Claritas Prizm lifestyle segmentation system, which classifies consumers into 66 segments based on socio-economic data and lifestyle attributes.
Costco has partnered with Leverage Inc., an online application that organizes gift cards and loyalty programs for users, to allow consumers to buy Costco membership certificates on LeverageCard.com.
Financial institution HSBC has teamed up with Pure Play Music for a promotion to give students an incentive to sign up for bank accounts. The "Fresher sounds" promotion, which will launch in 2009, calls students to find out information about banking services while giving them free music download vouchers.
With high investment costs and not-so-simple database integration strategies, it can be tough for retailers get started in multichannel marketing. Four experts share their best tips.
Raisa Suhir, co-founder and partner, Information Asset Partners LLC August 20, 2008
Marketing success depends on matching the product to the market at the right time. In financial services, target marketing is typically based on analysis of response lists, customer data and campaign data combined with compiled data. In general, at the beginning of a campaign, the target selection criteria are mainly driven by knowledge gained from analysis of past performance.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Lisa Dionne, director, strategic marketing financial services, national accounts, InfoUSA August 20, 2008
Commercial lines insurance carriers, or insurance products designed for businesses, are realizing the need to embrace new and different marketing and sales models to create profitable growth. Two innovative models use business data to proactively grow premium, are closed-loop and go direct to the "buyer."
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