DMNews Email Marketing Weekly: Zrinity partners with Pivotal Veracity for e-mail deliverability

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October 28, 2009 Check out DMNews on your smartphone Advertisement Benchmark Study: How Social Sharing Extends Email Reach Have questions about social sharing and email? Download Silverpop's latest benchmark study which offers unique insight into how social sharing extends email reach. Receive your free copy today! Inbox Insider Inbox Insider: Airlines ease flying with e-mails for CRM Dianna Dilworth I've been flying a lot this month, both for vacation and business, and e-mail updates for upcoming flights have made the experience smoother.   News Zrinity partners with Pivotal Veracity for e-mail deliverability Dianna Dilworth E-mail marketing services firm Zrinity is partnering with Pivotal Veracity to add its deliverability services to Zrinity business-to-business offerings. The partnership, reached earlier this month, comes as Zrinity is looking to connect data with better deliverability in real time.   Dianna Dilworth talks with Sony, Datran Gerard Lo Monaco, VP of technology and operations at Sony, and Sean O'Neal, chief revenue officer at Datran Media, discuss Sony's approach to e-mail marketing and holiday plans for e-mail.   Nike uses e-mailed viral video to promote Human Race challenge Dianna Dilworth Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.   ADVERTISEMENT Increase Customer Sales with Email Marketing Free Trial for DM News Subscribers - Send email newsletters, coupons and sales announcements to your customers with award-winning email marketing from VerticalResponse. Quickly and easily send emails in minutes - no technical expertise needed! Choose from hundreds of customizable templates and stand out from your competition. Grow your business with email marketing from VerticalResponse. Sign up for your Free Trial today! Opinion Guide customers through the sale with meaningful content Betsy Miller, director of marketing at Blueport Commerce The right e-mail at the right time can be a powerful touch point with your customer. At its best, meaningful e-mail content can complement the salesperson in-store and extend the reach of their relationship with customers.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   eBay wins e-mail bid Dianna Dilworth Auction site eBay's steady focus on deliverability in its e-mail strategy is achieved through attention to authentication, reputation and relevancy.   Lists and Databases Dedicated Charitable Donors New list — Dedicated Charitable Donors — Robertson Mailing List Company — This file contains donors to conservative and/or Republican organizations. A high percentage are seniors.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

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