DMNews: Ogilvy lands UPS account, InfoGroup merges nonprofit businesses

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October 28, 2009 Check out DMNews on your smartphone  Today's News UPS hires Ogilvy for global ad duties, including digital work Frank Washkuch After a six-month search, UPS selected Ogilvy as its global communications agency, handling advertising, relationship marketing and digital duties. Work on the account begins immediately. Ogilvy's sister company Maxus is handling media placements for UPS.   InfoGroup merges nonprofit businesses into one unit Chantal Todé InfoGroup will combine its nonprofit-focused units into one direct marketing services provider, called InfoGroup Nonprofit, next month. The new unit will offer services including data processing, list brokerage and fulfillment and creative and print services. The provider will have four office locations: Washington, DC; Greenwich, CT; Marshfield, WI and Omaha, NE.   Google debuts Campaign Insights display ad measurement tool Dianna Dilworth Google debuted a tool that measures the impact of brand awareness on online display ad campaigns this month. Called Campaign Insights, the platform compares two groups of Internet users, those who have been exposed to the ad and those who have not. It then measures the difference in searches and site visits of the two groups to identify the impact of the ad.   Purdue Products, Think 360 promote laxative line to younger audience Dianna Dilworth Integrated marketing agency Think 360 is working with pharmaceutical company Purdue Products on an effort promoting the Colace line of laxative products to a younger audience. The "Best Seats in the House" campaign, which runs through November 6, is a multichannel sweepstakes that consumers can enter to win Ticketmaster gift cards.   Zrinity partners with Pivotal Veracity for e-mail deliverability Dianna Dilworth E-mail marketing services firm Zrinity is partnering with Pivotal Veracity to add its deliverability services to Zrinity business-to-business offerings. The partnership, reached earlier this month, comes as Zrinity is looking to connect data with better deliverability in real time.   From the Print Edition Are vertical engines worth it for search? Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts take sides in the debate.   Loyalty takes flight at JetBlue Dianna Dilworth JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.   Web Weekly Five Questions for: Matt Langie, senior director of product marketing at Omniture Dianna Dilworth Omniture, a data company that works with hundreds of technology vendors including ExactTarget and Silverpop to help combine data with digital channels to make campaigns more intelligent, recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership   more » Today's lists and databases Collections Etc. Gift Givers New list — Collections Etc. Gift Givers — Direct Media Millard — This file is comprised of gift givers who have purchased one of more items and shipped them to a friend or family member making them extremely sought after prospects. Average age is 56 and average household income is $51,270.   Engineers at Home Email Addresses PCS New e-mail list — Engineers at Home Email Addresses PCS — PCS Mailing List Company — This file contains engineers. In addition to design and development, many engineers work in testing, production, or maintenance. Engineers work in a professional environment and are highly paid with discretionary income to spend.   Catholic Lay Leaders At Home Address New list — Catholic Lay Leaders At Home Address — Mary Elizabeth Granger and Associates — This file contains practicing Catholics, actively involved in their church, by ministry category, if applicable. These committed Catholics hold either paid or volunteer positions in their parish council or in the parish school. Average age is 53; average income, $62,646.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Final week to nominate direct and digital all stars for 30 under 30 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
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