EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to stand out against the company's better-heeled competitors in the nutritional foods vertical.
Dell has launched its second campaign in the US since the creation of brand-specific agency Enfatico in December 2007. Called "Take your own path," the effort extends an initiative that first ran in India late last year to the US, Japan, Germany, the UK and China.
American Express (AmEx) is engaging customers and fans at the US Open, which opened this week, via interactive tennis-themed experiences both online and at the event. For its 16th year as a sponsor, the company is running mobile tennis games at the tournament. It also is sponsoring an iPhone app and USOpen.org.
E.L.F. Cosmetics has tapped eWayDirect, already its e-mail vendor, to power its upcoming e.l.f. Beauty Network social initiative, which will launch later this year. The site is built on EWayDirect's Direct/Connect 4.0 social media platform.
Facebook has released a new set of direct response ad units, updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Fast food chain Chick-fil-A is running one of the new units.
Damon Ragusa, CEO and Founder of Thinkvine, sat down with Contributing Editor Sara Holoubek at ad:tech Chicago last week to discuss the state of marketing mix modeling and why it is important to put the consumer back into the equation.
Mark Chaves, product manager of SAS Customer Intelligence, SAS Institute
Marketing executives are aware that their brands are no longer entirely under their supervision. Conversations and relationships among consumers are driving forces in determining the long-term health of their brands.
The DMNews Essential Guide to Search Engine Marketing
Bill Lan, VP of account development, Efficient Frontier
Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI. Even in times like these, they feel confident that search advertising will continue to be a valuable investment in the marketing mix. But with increasing competition and a shifting marketplace, marketers must understand the best practices for optimizing search to achieve the desired levels of return from their advertising spend.
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