DMNews Email Marketing Weekly: Retailers savvier about e-mail subscriber control in 2009: Responsys

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March 24, 2010 Check out DMNews on your smartphone Advertisement Improve your campaigns with StreamSend's Email Analyzer. Spam check and preview emails before you send them! • Get screenshots of your email as it will appear in 30 email clients, including   Gmail, Outlook, Yahoo! Mail, AOL. • Preview messages with images, without images, and in the preview pane. • Run your email through 9 spam filters including SpamAssassin,   Postini, Baracuda and more. To get started, visit http://www.streamsend.com/email_analyzer.htm StreamSend. Email Marketing You Can Believe In. Inbox Insider Inbox Insider: Don't make e-mail opt in a requirement Dianna Dilworth Asking consumers for their e-mail addresses is a great way to start relationships, build profiles, track on-site behavior and send follow-up messages. However, requiring an e-mail address is sometimes a roadblock for consumers, who might not feel like sharing and move on.   News Retailers savvier about e-mail subscriber control in 2009: Responsys Dianna Dilworth Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm's latest "Retail Email Unsubscribe Benchmark Study" found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008.   Sharp turns on integrated effort highlighting TV technology Dianna Dilworth Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements.   Zappos.com uses puppets to promote customer service work Dianna Dilworth Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its approach to customer service. The year-long effort, called "Zappets," was created by Boston ad agency Mullen.   Barnes & Noble promotes 'Matterhorn' release with e-mail-focused effort Dianna Dilworth Barnes & Noble is running a Web-focused campaign to promote the March 23 release of "Matterhorn," a book published by Grove/Atlantic and El León Literary Arts. The retailer is employing e-mail, paid search, banner ads on BarnesandNoble.com, in-store signage and social media to promote the book, written by Marine Corps veteran Karl Marlantes.   Opinion Trimessaging: Maximizing messages and community touchpoints through e-mail, social and mobile experiences Blaine Mathieu, CMO of Lyris There is a fundamental shift happening in the way that people consume content. The increasingly "on-the-go" buyer is influenced by a 24x7 flow of information, creating a much more complex environment for today's marketer.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Postal mail, e-mail combo delivers double-digit response By Ray Chin, VP of product development at GrayHair Software E-mail marketing is not enough. You need to supplement it with old-fashioned, hard-copy postal mail. Tangible, direct and targeted, mail still has a valuable, strong pull.   Lists and Databases AccountingWEB Email Subscriber Masterfile New list — AccountingWEB Email Subscriber Masterfile — MetaResponse Group — This file contains ccounting professionals who are active with their profession and their company, using tools and resources such as the AccountingWEB newsletter to further their careers and grow their accounting practice.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
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