DMNews: Oreo, Back Yard Burgers name new agencies; Unicef looks for donations online, by SMS

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March 25, 2010 Check out DMNews on your smartphone Advertisement "Tune up your email marketing - free guide" Need a shortcut to better conversion? Now you've got it. Lyris has 10 free landing page & email templates to help you get better results quickly. You'll get these templates, completely free, plus the popular HTML Basics How-To Guide to help you make use of the templates quickly and easily. Download the free Landing Page Templates (& Email Companions!) now. Today's News Oreo awards 360i digital business Dianna Dilworth Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo's previous lead digital agency.   Back Yard Burgers names Bohan AOR Mary Elizabeth Hurn Fast food chain Back Yard Burgers has named Nashville-based Bohan Advertising/Marketing its agency of record for advertising, marketing and promotional services. The company's previous agency was The Allison Agency in Little Rock, AR.   Unicef's 'Tap Project' pushes for online and text donations Mary Elizabeth Hurn Unicef, aided by a collection of agency partners, is supporting World Water Week with its "Tap Project," an initiative to raise money for clean drinking water for poor children. The campaign's digital elements include a WAP site created by Photobucket, banner ads and a text-to-donate option.   Postal board of governors approves five-day delivery Frank Washkuch The US Postal Service's board of governors approved the agency's request on March 24 to move to a five-day home delivery schedule. The USPS will present the plan to the Postal Regulatory Commission oversight board on March 30.   Havas' 2009 revenue down 8% Mary Elizabeth Hurn Full-year 2009 revenue for Havas, parent company of Euro RSCG and Arnold, dropped 8.1% to $1.92 billion. Organic growth was down 7.9% for the year.   Mobile firm Vibes Media acquires Zeep Mobile Dianna Dilworth Mobile marketing vendor Vibes Media has acquired self-service firm Zeep Mobile for an undisclosed amount.   Shi Retail, Underground Station award Direct Media Millard list management Shi Retail and Underground Station have awarded Direct Media Millard management of their lists. The files are new to the market.   From the print edition Segmentation focus strong in b-to-b Nathan Golia Business-to-business marketers are ahead of the curve when it comes to segmentation. After all, b-to-b marketing revolves around targeting specific groups of customers looking for particular solutions to problems.   Creative campaigns from Sir Speedy/PIP, Rosetta, VistaPrint Sir Speedy and PIP use Vertis' technology for dimensional mailings; Rosetta uses augmented reality to make it snow; VistaPrint uses social media to promote sweepstakes   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Blood Pressure Ailment Database New list — Blood Pressure Ailment Database — The Rich List Company — This file contains households with a member afflicted by high blood pressure. One or more members orders medications and supplies online to combat it. Average purchase is $135.   Construction Management Association of America New list — Construction Management Association of America — Infocus — This file contains members of the Construction Management Association of America. These include public and private sector owners of capital construction programs, practitioners, owners of CM services companies, contractors, attorneys, insurers, services consultants, and educators.   The Sun Magazine New list — The Sun Magazine — Direct Communications — This file contains subscribers to The Sun, a literary magazine that publishes poetry, fiction and memoirs. It has been ad-free and reader-supported for more than 30 years.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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