DMNews Digital Insider: Stihl selects Zeta Interactive for digital work

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March 23, 2010 Check out DMNews on your smartphone Inside Digital Stihl selects Zeta Interactive as digital AOR Dianna Dilworth Power tool manufacturer Stihl has selected Zeta Interactive as its digital marketing agency of record. Under the terms of the year-long agreement, signed last month and announced March 22, Zeta will aid Stihl with its search and mobile marketing.   Latest News Frederick's hires WhittmanHart for social media, Web marketing Frank Washkuch Lingerie retailer Frederick's of Hollywood has hired WhittmanHart Interactive to raise consumer awareness of the brand via social media and online marketing. The company also wants to expand the number of customers visiting its e-commerce Web site, fredericks.com.   Calvin Klein Underwear runs augmented reality ads in 'GQ' Nathan Golia Calvin Klein Underwear will run augmented reality ads in 12 editions of GQ, beginning with the magazine's April edition that will hit newsstands on March 23. Digital agency Syrup worked on the digital portions of the "X marks your spot" campaign, with Laird & Partners handling the offline components.   Verizon Wireless to launch mobile payment service this spring Dianna Dilworth Verizon Wireless has partnered with mobile commerce firm Danal on a payment service that will debut later this spring. The agreement will extend Danal's platform, now available in South Korea, to US consumers.   Sharp turns on integrated effort highlighting TV technology Dianna Dilworth Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements.   Zappos.com uses puppets to promote customer service work Dianna Dilworth Online footwear and apparel retailer Zappos.com launched an advertising campaign on March 18 using puppets to promote its approach to customer service. The year-long effort, called "Zappets," was created by Boston ad agency Mullen.   Opinion Improve Web site conversions in two simple steps Pam Foster, senior Web-SEO content provider and consultant, ContentClear Marketing What exactly is a Web site conversion, and why does clear, customer-focused Web content make such a difference?   The DMNews Essential Guide to Search Engine Marketing Use new ideas in link-building strategy for your SEO effort Jodie Barr, president, OrderStorm.com The natural search rank of your Web site is determined largely by link popularity — defined as how many well-ranked Web sites link to yours. Link analysis has been gaining more importance to the search engines, not less. Search engines look at the quality and relevance of links that point to your Web site rather than the number of inbound links. A high-quality link comes from a page that already has a high rank.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

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