DMNews: CK running augmented reality ads; Merkle makes acquisition, opens loyalty unit

Please click here to view this message in your browser.

March 23, 2010 Check out DMNews on your smartphone Advertisement Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more. Today's News Calvin Klein Underwear runs augmented reality ads in 'GQ' Nathan Golia Calvin Klein Underwear will run augmented reality ads in 12 editions of GQ, beginning with the magazine's April edition that will hit newsstands on March 23. Digital agency Syrup worked on the digital portions of the "X marks your spot" campaign, with Laird & Partners handling the offline components.   Merkle buys Metzner Schnieder, plans to open loyalty practice Nathan Golia Database agency Merkle acquired loyalty consultancy Metzner Schneider Associates on March 22. Terms of the deal were not disclosed. Merkle is planning to leverage the buy to build an in-house loyalty practice.   Gap names Curtis-McIntyre SVP of marketing for Old Navy Mary Elizabeth Hurn Gap Inc. has named Amy Curtis-McIntyre SVP of marketing for its Old Navy brand. She most recently served in the same role at Hyatt Hotels & Resorts. She will report to Tom Wyatt, president of Old Navy, and lead all marketing initiatives for the brand, which specifically targets young mothers shopping on a budget for their families.   Verizon Wireless to launch mobile payment service this spring Dianna Dilworth Verizon Wireless has partnered with mobile commerce firm Danal on a payment service that will debut later this spring. The agreement will extend Danal's platform, now available in South Korea, to US consumers.   Frederick's hires WhittmanHart for social media, Web marketing Frank Washkuch Lingerie retailer Frederick's of Hollywood has hired WhittmanHart Interactive to raise consumer awareness of the brand via social media and online marketing. The company also wants to expand the number of customers visiting its e-commerce Web site, fredericks.com.   'The Sun' names Direct Communications list manager The Sun, a literary magazine that publishes poetry, fiction and memoirs, has named Direct Communications its list manager, effective April 1. The previous manager was Names in the News.   From the print edition Ted Schweitzer, VP of e-commerce, LQ Management chats with DMNews Ted Schweitzer, VP of e-commerce at parent LQ Management, discusses how La Quinta Inns and Suites tested mobile banner ads as part of a multichannel campaign and increased sales   Transformative direct mail package's envelope twist delivers personalization Dean Rieck Copywriter, Direct Creative If you have kids, you know what Transformers are. They're toys that may look like a jet, for example, but move a few parts and it turns into a robot.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases AccountingWEB Email Subscriber Masterfile New list — AccountingWEB Email Subscriber Masterfile — MetaResponse Group — This file contains ccounting professionals who are active with their profession and their company, using tools and resources such as the AccountingWEB newsletter to further their careers and grow their accounting practice.   The Spirit Page New list — The Spirit Page — FYMC — This file contains buyers of spiritually focused books, CDs, DVDs and audio and videocassettes. These are generally affluent professionals with college degrees.   Financial Market Investment Leads New list — Financial Market Investment Leads — Media Source Solutions — This file contains people who have responded to an online offer requesting information about their investment packages. Average unit of sale is $150, average income is $65,000 and 60% are male.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.