Kitchenware retailer Sur La Table has chosen Pluris Marketing to build the store's new marketing database and assist with data integration and analytics. Pluris will help the multichannel kitchen store with data integration and analytics on customer information gleaned from search, e-mail, catalog, e-commerce, mobile and social media.
Lexus is offering new CRM software to all of its US dealerships, following a successful 10-month pilot program at 14 dealers. The system lets Lexus customers make service appointments any time from anywhere, which Lexus execs believe will foster better relationships with existing customers and possibly attract new ones.
Hilton Hotels offers more than picturesque vistas from its thousands of international properties — the chain also is working to build up its global efforts in all CRM-related channels.
PostNet International Franchise Corp., a global postal, copy, design and print service shop, has sign Epicor as its CRM provider. Epicor has been charged with helping PostNet develop a long-term CRM strategy, improving upon its previous in-house CRM work, which focused largely on point-of-sale efforts.
The Bank Administration Institute (BAI), a research company serving the financial services industry, has tapped DataMentors for data processing services. DataMentors is providing BAI Research with its DMValiData and DataFuse software, which the firm will use to help create its diagnostics and reports for member banks.
Donnelley Marketing, a division of InfoGroup, has won list processing duties for multichannel retailer Duluth Trading Company. Duluth Trading Co., which sells workwear, tools, games and other "tradesmen" goods, chose Donnelley from a group of five serious contenders to handle its list rental fulfillment and all acquisition mailings, as well as house file hygiene and merge/purge duties.
Martin Schneider, director of product marketing, SugarCRM
It is safe to say that any of the software-as-a-service (SaaS) providers that have built a sizable business for themselves are now repositioning as "cloud computing" providers. Now, the cloud offers a lot of benefits, especially in the traditional sense of computing (heavy data oriented operations that suck all the power from processors). But in the software world, the cloud is more of an application delivery and data storage model than a compute power resource.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
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