DMNews: IBM to buy web analytics firm Coremetrics

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June 16, 2010 Check out DMNews on your smartphone Featured Webcast Today's News IBM to buy web analytics firm Coremetrics Iris Dorbian IBM announced June 15 that it will acquire web analytics company Coremetrics. The transaction, whose financial terms were not disclosed, is expected to close in the third quarter of this year.   Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote Dianna Dilworth Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.   Sony names Agency Inside Harte-Hanks AOR for CRM Kevin McKeefery Sony Electronics has named The Agency Inside Harte-Hanks as its agency of record for CRM in North America.   Marketing e-mails see open rate of nearly 20%, says DMA survey Frank Washkuch Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.   Rich List Company releases emphysema sufferers list The Rich List Company released the emphysema sufferers list to the market June 15. The file contains information about consumers who say they suffer from emphysema and buy medications and supplies online for convenience.   From the print edition In search of the adventurous Kevin McKeefery After the recession rocked the travel industry, marketers expect a better 2010   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Platinum America - Ultra Affluent Platinum America - Ultra Affluent - This file contains individuals that have household incomes over $200,000 per year with a net worth of over $250,000 - Data Direct Solutions   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

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