DMNews Digital Insider: Sears launches Blue Crew HQ customer service site

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June 15, 2010 Check out DMNews on your smartphone Inside Digital Q&A: Mark Graydos, VP of marketing, VirtuOz Rose Gordon The head of global marketing at VirtuOz, a company that provides virtual chat agents for the websites of companies like eBay, Michelin and Vodafone, speaks with DMNews senior editor Rose Gordon about automation and leveraging online data.   Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Latest News Sears launches Blue Crew HQ customer service site Iris Dorbian Sears Holdings boosted the online customer service of its namesake retail brand June 10 by launching the Sears Blue Crew HQ site.   Overstock.com launches virtual storefront for small businesses Iris Dorbian E-commerce merchant Overstock.com officially unveiled its Main Street Store microsite on June 4. The new retail channel will contain more than 2,500 products from small and minority-owned businesses across the country. Categories include furniture, jewelry and gourmet food.   Social media part of Best Buy CRM strategy, but traditional tactics remain Frank Washkuch Electronics retailer Best Buy is using an arsenal of social media tools to interact with consumers, but it is not turning away from newspaper inserts and other traditional marketing tactics, Barry Judge, the big box retailer's EVP and CMO, said June 8.   Pepsi launches tech program Kevin McKeefery PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.   Steve Madden's online sales jump after site redesign Rose Gordon Steve Madden improved its online conversation rate by 112% since last year, partially by redesigning its e-commerce site to incorporate additional customer personalization, said Andrew Koven, president of e-commerce and customer experience at the shoe and bag retailer.   California Lottery reviewing agencies for integrated work Dianna Dilworth The California Lottery has issued an RFP seeking advertising and integrated communications services, noting that it will conduct an increasing amount of digital work in coming years.   Opinion Constantly evolve your online marketing Val Vakayev, CEO of ToneFuse Online marketing can be confusing because of its constantly evolving nature. Here I offer a few marketing tips that have helped me to build my own company, ToneFuse, into a top 10 growth site, according to comScore rankings.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Take advantage of pharma SEM: Your Rx for success Dan Brough, SVP, search director, Draftfcb Hitwise reports that medical searches made up 45% of total online traffic from all categories last year, and eMarketer says online ad spend by the pharmaceutical industry is expected to reach $2.2 billion in 2011.
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