DMNews: Kodak b-to-b campaign touts scanner line

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June 15, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Kodak b-to-b campaign touts scanner line Dianna Dilworth Kodak has launched a business-to-business direct marketing campaign to promote its i4000 Series scanners. Digital and direct agency Catalyst, a longtime Kodak partner, created the effort.   A&E, Barnes & Noble use e-mail, giveaways to promote 'The Glades' Iris Dorbian Cable television network A&E has partnered with bookseller Barnes & Noble to promote the July 11 premiere of crime mystery series The Glades. The companies are mailing the book version of the show's pilot episode to Barnes & Noble customers.   HSN to launch spinoff channel Iris Dorbian Shop-from-home company HSN will launch a spinoff 24-hour TV shopping channel August 1 on the Dish Network. HSN2 will air repeats of HSN's most popular shows.   MeritDirect buys Venture Direct Worldwide Frank Washkuch List management company MeritDirect said June 14 that it will acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed.   NextMark releases 'Aquarium Fish International' file to market NextMark released the 'Aquarium Fish International' list to market on June 11. 'Aquarium Fish International' is a publication that serves hobbyists who keep freshwater fish, pond fish, marine aquarium fish and invertebrates.   From the print edition Creative campaigns from The Miami Heat, Dixie Bones, Zinio Heat Fans show support for All-Star on WeWantWade.com; Dixie Bones celebrates restaurant openings with dimensional mail; Zinio's 5 for $5 Cinco de Mayo iPad campaign boosts subs.   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Norway Business- Email Norway Business- Email - This file contains The Norway Businesses E-Mail database, which includes top-level executives at Norway business locations - Global Village Marketing & Data Services, Inc.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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