DMNews Email Marketing Weekly: How do you define mobile?

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August 25, 2010 Check out DMNews on your smartphone Advertisement Stop the Noise & Start Real Dialogues with Prospects Differentiate yourself from the snooze-inducing onslaught of product messaging with communications that educate and engage. Silverpop's latest white paper offers expert tips for building more substantive, responsive dialogues with buyers. Download your copy today! Inbox Insider Inbox Insider: How do you define mobile? Shahnaz Mahmud Last week, I had a very lively chat with Sam Cece, CEO of StrongMail, about what services he wants to add to the e-mail marketing company's offerings. It came as no surprise that mobile is at the top of his list.   News Kotex 'Project Makeunder' contest engages consumers Shahnaz Mahmud Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.   Brands engage tennis fans Shahnaz Mahmud Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.   Pizza Hut launches 'If I Can Dream' contest to engage Millennials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   Prospect better to grow existing lists Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where data comes from a multitude of channels and options.   Opinion Preference seekers are the sweet spot in your e-mail strategy Andrea Orvis, group director, strategic services at e-Dialog You may know that your e-mail list includes stay-at-home moms, in-store shoppers and bargain hunters, but there could be another influential segment hiding in plain sight: preference seekers.   Lists and Databases Datastream Group releases political file to market Datastream Group has released the Political Advocate's List file to the market.   IDville Business Buyers E-mail IDville Business Buyers E-mail   DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   E-mail receives a bigger allowance ... with more chores By George DiGuido, VP of e-mail marketing at Zeta Interactive E-mail is one of the youngest children in the marketing family but has long struggled for attention in the shadow of its print and online siblings. Today it enjoys the role of family favorite due to its efficiency, immediacy and measurability.   From DMNews' Direct Line Blog Twitter makes another revenue-focused move Frank Washkuch August 24, 2010 The big question about Twitter has always been: "But how will it make any money?"

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