DMNews: Kotex 'Project Makeunder' contest engages consumers

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August 24, 2010 Check out DMNews on your smartphone Advertisement: Today's News Kotex 'Project Makeunder' contest engages consumers Shahnaz Mahmud Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.   Google acquires Like.com Frank Washkuch Google has acquired e-commerce and visual search website Like.com. Financial terms of the deal were not disclosed.   MediaCom names Lim first direct response chief Kevin McKeefery Media agency MediaCom has named Jason Lim to the newly created position of managing partner and director of direct response. He was previously SVP and media director at Halogen Response Media, part of Publicis' Starcom MediaVest Group.   Euro RSCG 4D Discovery acquires Congruent Media Ryan Chatelain Euro RSCG 4D Discovery, an analytics, behavioral marketing and CRM agency network, has acquired Internet marketing and interactive design shop Congruent Media. Terms of the deal, announced August 23, were not disclosed.   Open Book Video partners with Lotame for audience data platform Shahnaz Mahmud Open Book Video, a digital video ad network, launched August 23 after partnering with marketing technology company Lotame last week to provide publishers and advertisers with access to its audience data platform.   G2 USA taps Hull as executive creative director for interactive Kevin McKeefery G2 USA, a brand activation agency, named Brian Hull executive creative director of its interactive marketing practice as of August 23. He previously served as creative director at G2 for five years, leaving in 2007, and worked in the same role at digital shop Organic.   From the print edition Brands try rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.   DMNews to refresh brand DMNews is poised to debut a completely refreshed brand, including a new logo and magazine, a revamped website and an iPad edition. The brand's new name, Direct Marketing News, is designed to emphasize the breadth and depth of our marketing coverage, which no longer stands simply for "direct mail."   DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Mobile is the world in your hands Shahnaz Mahmud Last week, while I was having dinner with my sister, she held up her iPhone and said: "It's like having the world in your hands!"   more » Today's lists and databases Booming Boomers - With Osteoporosis Booming Boomers - With Osteoporosis - Lighthouse List Co. - This file contains America's largest demographic group, with an estimated 78 million people born between 1946 and 1964 with osteoporosis.

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