DMNews Digital Insider: Nonprofits ask for mobile gifts

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August 24, 2010 Check out DMNews on your smartphone Inside Digital Nonprofits ask for mobile gifts Shahnaz Mahmud Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.   Latest News Marketers 'check in' for social sales Dianna Dilworth Location-based social networks remain a nascent market, but a variety of organizations are finding ways to nurture and reward this growing, youthful audience   Brands try rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.   Marketers see potential in Facebook Places Shahnaz Mahmud Facebook unveiled a location-based check-in service August 19, giving marketers and advertisers a potential new way to reach consumers via the social network.   Pizza Hut launches 'If I Can Dream' contest to engage Millennials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   Barnes & Noble rebrands iPhone e-reading app Ryan Chatelain Barnes & Noble released its latest e-reader iPhone application August 17. The retailer also rebranded the iPhone application under the 'Nook' banner, the same name used for the bookseller's dedicated e-reading device.   Opinion Maximize social strategy with minimal resources Jon Schepke Social media provides an enormous marketing opportunity, but many brands continue to struggle with social strategies because the rules aren't always clear. Marketing managers understand the need to engage with consumers yet many worry about negative publicity and straining internal resources.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   From one search query, there are 10 ways to get an answer David Berkowitz, director of emerging media and client strategy, 360i While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes "anytime, anywhere" search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.   From DMNews' Direct Line Blog Survey says: Mobile apps aren't all that Ryan Chatelain August 18, 2010 Are there too many mobile apps? Are apps any better for mobile commerce than a mobile website? A recent survey by Adobe offers a glimpse into what business executives think of apps.   more »
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