Who will be the next digital marketing game-changer? Find out at the next iMedia Breakthrough Summit

September 7th, 2011 | View online | Forward to a friend
	October Breakthrough Summit Updates October 16-19, 2011, Henderson, NV Innovator Showcase"Next Wave": This inaugural event will uncover the new technology start-ups to watch, hand-picked by summit attendees. Each featured company is in the early stages of funding and technological innovation that will shape the future of digital marketing. Attendees and a panel of highly acclaimed judges will have an opportunity to weigh in on whether these companies have what it takes to be a true industry game-changer-and how you can partner with them for a marketing win. Hosted by Dave Knox , CMO Rockfish Interactive. December Agency Summit Updates December 4-7, 2011, Scottsdale, AZ Summit Theme: "What Clients Want From Agencies & Media Companies." Client needs are always complex, especially in the ever-changing digital media landscape. They need innovation, scale, engagement, and measurable ROI. They need deep digital platform expertise to inform strategy and budget allocation. Join iMedia for a unique and unfiltered dialogue from brand marketers willing to share exactly what makes an ideal digital agency partner. Opening Keynote Panel: In this session you will hear candid disclosure from senior digital brand marketers and their marketing teams from Fortune 500 brands on what makes a successful digital partnership and the missteps to avoid. Panelists include Beverly Jackson, Director Marketing and Social Media, The Recording Academy/The GRAMMY Awards. Event Coverage ARTICLES By Lucia Davis Navigating the increasingly ambiguous digital landscape The digital world is evolving: Agencies are becoming publishers, publishers are becoming exchanges, and brands are becoming content curators. Four experts give advice on how to navigate this "world of gray." By Brian Monahan Mobile is dead: 5 marketing trends As the digital marketing landscape continues to evolve, here are five things to keep your eye on. Check them out -- and use them to get ahead this year. BLOGS By Arden Kaley Google Analytics: A crystal ball into optimizing your website? There are literally thousands of blog posts that talk about best practices in Google Analytics. This is not that blog post. This is about the best use of Google Analytics. Depending on....		Next Event Breakthrough Summit October 16-19, 2011 Henderson, Nevada View agenda Upcoming Events Agency Summit December 4-7, 2011 Scottsdale, AZ  Summit info     Request invite Brand Summit February 5-8, 2012 Bonita Springs, FL  Summit info     Request invite Event Photos Adam Gordon, Vice President of Sales, US, MailOnline Orlando Reece, SVP, Sales, Grab Networks Jeannie Abraham, Sales Director, Seeking Alpha  View full gallery Videos Humor and its role in persuasion How many media experts does it take to change a light bulb? Mitch Earleywine, Ph.D., associate professor of psychology, SUNY Albany, explains.
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