iMedia Brand Summit Coverage - Day 2

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Finding solutions, exposing the hype, and improving the overall marketing mix. ARTICLES Why the death of analog will change the industry When the airwaves go digital, the media world as we know it will change forever. Is your brand ready? 7 experts tackle online marketing myths Ad agencies are overhyped, and measuring engagement isn't necessarily as important as you may think. Here are some key misconceptions about the interactive industry. How Kraft started spreading WOM With a winning product, Kraft took a calculated risk on a viral campaign that delivered huge results. Find out how. Read all articles » Enjoy the summit? Hopefully you enjoyed the hotel too. Share your experience. EVENT GALLERY More photos » Tony Nethercutt , VP, Sales , AdMob, Inc. Peter Bassett , Sr Vice President , Millennial Media Tom Arrix , VP , Facebook See who else was there » People Connection. Not a member yet? • Meet people, network, reconnect • Join the industry's most popular networking platform Or sign in here» FULL SUMMIT COVERAGE:  ARTICLES | PHOTOS UPCOMING EVENTS View full calendar » Brand Summit  Agency Summit   Financial Marketing Summit Brand Summit   September 15-17, 2008 Blue Mountains, Australia October 6 -9, 2008 Bali, Indonesia October 21, 2008 New York City, New York November 10 - 12, 2008 Silverstone, Northamptonshire, U.K Request Invite » Request Invite » Request Invite » Request Invite »

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