DMNews: MasterCard plans e-commerce, mobile payment innovation portal

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May 26, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News MasterCard plans e-commerce, mobile payment innovation portal Iris Dorbian Financial services giant MasterCard will launch a portal later this year to help independent developers innovate e-commerce and mobile payment applications.   Hoover hawking vacuum cleaners with infomercials Nathan Golia Cleaning equipment manufacturer Hoover launched an integrated campaign May 25 to support several new products. The company is promoting its FloorMate Hard Floor Cleaner through December via both long- and short-form DRTV spots, which were produced by Hawthorne Direct.   Yahoo acquires location-based social network Koprol Dianna Dilworth Yahoo has acquired Indonesia-based mobile, social and location-based technology company Koprol for an undisclosed sum.   Postal Service reports $382M April net loss Frank Washkuch The US Postal Service saw a net loss of $382 million in April, bringing its seven-month total net loss for its 2010 fiscal year to $2.26 billion.   Alliance Data rewards program brings Whirlpool Canada on board Kevin McKeefery Alliance Data's Canadian Air Miles Reward Program has signed Whirlpool Canada to a multi-year partnership, effective June 1.   From the print edition Marketers find geotargeting helps customer loyalty Frank Washkuch To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and couponing programs.   Networks turn to DRTV in tough times Ron Bliwas President and CEO, A. Eicoff & Co. On January 2, 1971, the ban on cigarette advertising created a huge drop in television advertising revenue to the tune of about $270 million. The recent recession created a similar decline. In both instances, direct response advertisers rode to the rescue.   Today's lists and databases Amerilist Tots to Tweens Children's Apparel Buyers New list — Amerilist Tots to Tweens Children's Apparel Buyers — Amerilist — This file contains consumer buyers of children's apparel. Based on analytical modeling, they have been identified as 100% female, between the ages of 35 and 45 with children in the home.   One Step Ahead and Leaps and Bounds Universe Canadian New list — One Step Ahead and Leaps and Bounds Universe Canadian — Direct Media Millard — This file contains Canadian One Step Ahead buyers. These are affluent internet and catalog consumers, mostly busy moms, looking for products for their babies and children.   CiTDB Google Applications Software Users New list — CiTDB Google Applications Software Users — Worldata — This file contains professionals who use Google applications to enhance and simplify online business practices. They are interested in cost effective strategies, improving productivity and maintaining security to meet technical requirements.   Classified RUSS REID — ACCOUNT DIRECTOR, WASHINGTON, DC Russ Reid, the nation's leading full service direct response agency serving nonprofits for over 40 years, seeks experienced Account Director. Must be an expert in Direct Response, with experience in continuity marketing. College deg. w/min. 7 yrs. experience in account service. The AD is a strategic partner to the client, managing strategy development, planning and details of a client account; synthesizing account strategy into a working plan; creating and managing account budget; and nurturing the client while ensuring account profitability and growth. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please respect our recruitment process by applying only to bestworkplace@yahoo.com and using "Account Director - DC" as the subject of your email. Please do not email other names on our website. No recruiters please. In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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