DMNews Digital Insider: Marketers continue experimental phase in digital

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May 25, 2010 Check out DMNews on your smartphone Advertisement 11 Tips to Improve Your SEM Campaigns How to Save Time, Improve Efficiency and Drive more Relevant Traffic This webcast and guide covers: - Aligning metrics with objectives - Simplifying keyword management using "tags" - The need for automation Download Now Inside Digital Marketers to experiment through this year: Razorfish Dianna Dilworth Marketers will continue to experiment with digital channels throughout this year, according to the sixth annual Razorfish Outlook Report. The study also noted that Razorfish clients invested 45% of their media spend last year into vertical properties, such as search, ad networks and portals.   Latest News Hasbro online contest collects user-generated ads Dianna Dilworth Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.   FTC ends investigation into Google-AdMob deal Frank Washkuch The Federal Trade Commission closed its investigation into Google's acquisition of AdMob May 21, finding the buy "is unlikely to harm competition in the emerging market for mobile advertising networks."   Aflac debuts digital campaign that targets Hispanics Dianna Dilworth Insurance firm Aflac has launched an interactive Spanish-language campaign, which targets Hispanic consumers in the US.   Threadless.com adds direct response surveys, coupons to social media Dianna Dilworth E-commerce website Threadless.com added direct response surveys to its social marketing mix this week. The site, which sells T-shirts based on popularity among its community members, will begin offering coupons next week.   QVC expands m-commerce to Android, Blackberry Nathan Golia QVC will launch m-commerce applications for Android and BlackBerry smartphones in the coming weeks, the multichannel retailer said May 20. It will also release an enhanced version of its iPhone program.   Advertisement Comparison Guide: Hosted On-Demand CRM Analyze 15 of the top CRM vendors on features and costs in this guide from Focus. Ensure that you choose the right customer relationship management system for your company. Download this FREE guide now. Opinion Turn social media risk into rewards Jerry McLaughlin, CEO of Branders.com The promise and allure of social media marketing created a true bandwagon over the past couple of years. Too many of us went headlong into social media marketing investment without a good handle on the inherent risks involved.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Set your search budget to be based on its profitability John Keenan, managing partner, Anthem Marketing Solutions If you win an auction but pay more for an item than you would have paid somewhere else, is that auction a success? How long can a company stay afloat if it pays more to acquire each new customer than it makes in profit? Keep these questions in mind as you set up your keyword bids.
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