DMNews: Valassis missing children insert targets 44 million households

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May 25, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Valassis missing children insert targets 44 million households Frank Washkuch Valassis will distribute a four-page insert this week to 44 million households, celebrating the 25th anniversary of its "Have you seen me?" program, which helps to find missing children.   Constant Contact acquires NutshellMail Dianna Dilworth E-mail marketing services provider Constant Contact acquired NutshellMail, a social media monitoring firm, May 24 for an undisclosed sum.   Richmont launches IV-7 with direct selling campaign Nathan Golia Richmont Holdings launched a direct selling program for IV-7 Ultimate Germ Defense, a disinfectant made by Pure Bioscience, May 22.   E-commerce up 10% in Q1, best since Q2 2008: ComScore Iris Dorbian E-commerce spending jumped 10% year-over-year in the first quarter of 2010, accounting for nearly $34 billion, according to digital marketing intelligence firm ComScore. The quarter was the first time e-commerce spending increased by double digits since the second quarter of 2008.   BBDO names Neal CMO for North America Kevin McKeefery BBDO North America has named Jen Neal CMO as of June 1. She will replace Mark Goldstein, who will retain his role as vice chairman of the agency.   Banking, investment direct mail volumes stabilize in Q1: Mintel Morgan Reid Direct marketing mail volumes in the banking and investment industries have stabilized, according to Mintel Comperemedia, a direct marketing intelligence firm.   Advertisement What factors do you need to consider when purchasing a Sales Force Automation (SFA) solution? Download this FREE Sales Force Automation Buyer's Guide from Focus, which analyzes which SFA solution is right for your sales and marketing teams. Compare top products and features, such as marketing and mobile integration. From the print edition Is direct mail on its deathbed? As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic   Disruptive marketing, risk can pay off Dianna Dilworth Levi's CMO Szulc discusses disruption marketing and risk taking on a budget   Today's lists and databases Constant Contact launches iPhone app for e-mail marketing Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.   Constant Contact reports 49% increase in revenue in Q209 The industry has been buzzing about how e-mail has been doing well in the recession, and e-mail marketing services firm Constant Contact has more proof to support that case. The firm announced its financial results for the second quarter, which saw a 49% total revenue increase for the second quarter in 2008 from $20.8 million to $31 million, on August 6.   Inbox Insider: Constant Contact grows business in tough times Though the economy is declining, things are still looking up for e-mail marketers. Whether it's due to the medium's affordability or the fact that it is measurable in a time when budgets are being more carefully scrutinized, e-mail has proven itself as a channel for good ROI.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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