DMNews: USPS reveals financial stabilization plan, CMO Council readies contest

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March 3, 2010 Check out DMNews on your smartphone Today's News USPS reveals financial stabilization plan, including exigent price increase Kate Muth The US Postal Service unveiled a 10-year plan to return to profitability on March 2. The initiative focuses on aggressive cost-cutting, increased productivity, new products and legislative reform, including a transition to a five-day-per-week delivery schedule. In addition, Postmaster General John Potter said the USPS will seek an exigent price increase that exceeds its inflation-based price cap in 2011.   CMO Council to launch contest to promote South Africa Mary Elizabeth Hurn The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa.   ExactTarget acquires Twitter platform CoTweet Kevin McKeefery E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum. CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure.   Merkle names Weninger first chief creative officer Kevin McKeefery Relationship marketing agency Merkle has hired Mark Weninger as its first chief creative officer. He is overseeing all creative from the company's seven offices and reports to co-presidents Tim Berry and Patrick Hennessy.   Colossal Profits turns to MetaResponse for list management Colossal Profits awarded MetaResponse Group list management representation of its e-mail and postal files. Both lists are new to the market.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Use mobile's personalization, to offer value and maintain customer engagement David Javitch, VP of marketing, Scanbuy The mobile device is one of the most personal of its kind, even more so than the PC. Though marketers are excited by the opportunities this personalization offers, it must be used carefully. Tools like direct mail, print advertising and even packaging can now all become interactive in seconds through the mobile device. What you need to do is start with specific business objectives in mind and execute effectively.   Mobile is now an extension of the desktop and marketers should embrace this David Brussin, founder and CEO, Monetate I think mobile marketing holds huge potential for technology marketers right now if they understand that most consumers, and particularly consumers of technology products, are treating mobile devices as an extension of the desktop or laptop browser, not as a separate mode. That means your mobile marketing must now live up to the same standards as your "traditional" online marketing, in all respects, including depth of information and user experience.   Today's lists and databases Scranton Gillette Communications Email Database Mailing List New list — Scranton Gillette Communications Email Database Mailing List — MeritDirect — This file contains subscribers Scranton Gillette's seven publications. These include executives with corporate, government and technical titles in the manufacturing, engineering, agriculture and transportation industries.   Healthcare Packaging New list — Healthcare Packaging — Statlistics — This file contains subscribers to Healthcare Packaging, a monthly online magazine focusing on medical device packaging and pharmaceutical packaging.   Monterey Bay New management — Monterey Bay — Direct Media Millard — This file contains mostly women who buy from the Monterey Bay luxury clothing catalog and Web site. Average age of prospects is 50; average income, $75,000; and average order, $150.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
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