DMNews: Valpak launches two campaigns, Morgan Stanley names Martin AOR

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March 4, 2010 Check out DMNews on your smartphone Today's News Morgan Stanley names Martin AOR for creative, planning, digital Kevin McKeefery Morgan Stanley has named The Martin Agency its agency of record for creative, planning and digital after a four-month review process.   Postal Service reports $592M January loss Frank Washkuch The US Postal Service saw a net loss of $592 million for January, and a total loss of $890 million for the first four months of its 2010 fiscal year, according to preliminary financial data released by the Postal Regulatory Commission on March 3. The data was made public one day after the USPS revealed its 10-year financial recovery plan.   Omniture and Facebook extend partnership to search, display ads Dianna Dilworth Omniture and Facebook extended their advertising partnership on March 3 to allow marketers to both buy media and track its effectiveness on the social media site. The platform will debut at the end of this year.   Feeding America taps Merkle for response management Kevin McKeefery Hunger relief nonprofit Feeding America has chosen Merkle's Response Management Group to handle replies to its direct mail campaigns. The agency will be responsible for capturing data, acknowledgment fulfillment and call center services.   RBI combines Mardev, DM2 marketing divisions Nathan Golia Reed Business Information merged its international business-to-business marketing division, UK-based Mardev, with US counterpart DM2 on March 2. The combined division will operate under the name Mardev-DM2.   Zeta Interactive debuts digital coupon service Mary Elizabeth Hurn Digital agency Zeta Interactive launched digital coupon and insert software through Zeta Next Page, its Web-based publishing platform, on March 1. The platform allows brands to create digital coupons to replace their print counterparts, as well as circular and newspaper inserts.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Consumer confidence and device sophistication will contribute to mobile's ubiquity Lisa O'Reilly, director, global brand & campaigns, SMB marketing, Dell Referring to today's average smartphone as a "phone" is a bit of a misnomer. Most of us have a level of computing power at our fingertips that far exceeds what the most powerful PC offered just a decade ago.   Begin using mobile as a delivery tool and evolve it toward a conversation platform Stephan Dietrich, president, Neolane To maximize effectiveness, mobile messaging and offers must be tightly coordinated across all communications channels, including direct mail, e-mail and social media. In practice, personalization is mandatory, not only to improve response rates, but also to avoid customer fatigue. For technology marketers, mobile presents an opportunity to develop an ever-increasing, positive customer-relationship experience and encourage loyalty.   Today's lists and databases WebYeshiva.org - Email List New e-mail list — WebYeshiva.org - Email List — Negev Direct Marketing — This file contains users of WebYeshiva, an online destination for Torah study.   Bird Talk & BirdChannel.com Email List New list — Bird Talk & BirdChannel.com Email List — Bowtie List Management — This file contains e-mail addresses for Bird Talk Magazine, a consumer magazine for caged bird owners. They have registered at BirdChannel.com, an online community serving that environment.   AvidTrader Email New e-mail list — AvidTrader Email — Rickard List Marketing — This file contains users of AvidTrader.com. The file is 80% male and the average age of prospects is 43.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
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