iMedia Agency Summit Coverage - Day 2

THIS ISSUE: Articles | Blog Posts | Videos | Photos Event Coverage Day Two La Quinta, California | December 7-10, 2008 Subscribe | View online

Keeping agencies relevant in a changing landscape VIDEOS How to enter the era of transparency For agencies, it's time to either put up or shut up. Tim Hanlon of VivaKi Ventures discusses the need for more accountable data in a world where advertisers pay only for success. ARTICLES More articles Agency 2.0: How to stay relevant Measurement and analytics are critical areas agencies need to focus on to keep pace with the digital marketplace and the pulse of online consumers. Here's why. Cool interactive toys worth playing with As the economy hits a dry spell and the digital market waits in limbo, technological innovation is still carrying on. Here are some buzz-worthy gadgets and applications you should know about. Expert insights on the future of ad networks As the ad network market matures, consolidation is inevitable. ICON's Jocelyn Griffing tells us how the market is likely to shake out and where the most value currently lies. BLOG POSTS 9 More Reasons To Be Optimistic About Digital in 2009 I am not a gloom and doom person and frankly am weary of conventional wisdom overshoot in our industry. I mean, if growth rates fall below 50% per quarter people get all jittery. It's gonna be alright, people... Will technology make media planners obsolete? As technologies like ad exchanges, more sophisticated metrics and other technologies mature, it's natural for media planners to wonder whether or not their careers have much of a future. The short answer is, yes... GALLERY More photos     Michelle Lawrence , Digital Group Media Director , Horizon Interactive Gayle Meyers , VP, Agency Relations , ValueClick Media Jonathan Slavin , VP of Sales, East Region , Photobucket   Advertisement     Mark your calendar   All events » Agency Summit December 7 - 10, 2008 La Quinta, California Summit info Request invitation Brand Summit February 8 - 11, 2009 Coconut Point, Florida Summit info Request invitation ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Kym Gibbons Director of Sales, NE, ValueClick Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! Enjoy the summit? Hopefully you enjoyed the hotel too. Share your experience.

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