DMNews Database Weekly: Acxiom acquires DMS, expands into Middle East-North Africa region

Please click here to view this message in your browser.

September 24, 2009 Check out DMNews on your smartphone News Acxiom acquires DMS, expands into Middle East-North Africa region Mary Elizabeth Hurn Acxiom announced September 23 that it will acquire Direct Marketing Services, which has offices in Saudi Arabia and the United Arab Emirates, to extend the data marketing agency's footprint into the Middle East-North Africa (MENA) region. Financial terms of the deal, which is expected to close by the end of next month, were not disclosed.   Facebook partners with Nielsen for measurement Dianna Dilworth Facebook has teamed up with Nielsen in a strategic alliance to help marketers better measure social media campaign results. The partnership, announced September 22, has produced a tool called BrandLift, which polls Facebook users via opt-in surveys to measure consumer attitudes and purchase intent from display advertising on the social network.   Omniture and ComScore form partnership Mary Elizabeth Hurn Web analytics firms ComScore and Omniture have formed a partnership to better analyze and track online audiences. Together, the companies will create a unified measurement service for publishers and advertisers, they announced September 21.   Media Horizons steers away from co-op model with new database launch Cara Wood Media Horizons Management launched a database of 32 million names last week as part of its continuing expansion of data services. The company, which has its roots in list brokerage and inserts, branded its latest undertaking EnVision.   American Express adds more options to Membership Rewards Mary Elizabeth Hurn American Express has expanded its Membership Rewards program, adding a "specials" section to its rewards site that offer cardmembers limited-time and -quantity deals on rewards including electronics, travel and entertainment. This program launched on September 16.   Infocus releases dental hygienist list The American Dental Hygienists Association has awarded Infocus management of its client list. This is the first time that the ADHA list has been offered on the list rental market. This file contains registered dental hygienists.   Column Four ways to improve marketing by leveraging Intelligent Mail Kevin Conti, director of communication intelligence, Pitney Bowes Business Insight   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives DMNews Data Management Survey Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.