DMNews: Consumer lists lead drop in average CPM

April 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Consumer lists lead drop in average CPM Lauren Bell April 29, 2009 Almost all major list categories, particularly consumer lists, have continued their steady drop in rental prices, according to Worldata's Spring 2009 List Price Index. The index is released quarterly and is based on cost per thousand (CPM) for lists. Consumer list rental prices have dropped the most since this time last year, falling $29/M, or 19.33%, but consumer magazines were not far behind, falling $7/M, or 6.54%, since last spring.   IAC announces Urbanspoon purchase, Q1 results Nathan Golia April 29, 2009 Along with its first quarter financial results, IAC today announced the acquisition of Urbanspoon, a Web-based local Internet guide. The Internet company reported revenue of $332 million in Q1 2009, a drop of 10% from the same period in 2009. However, it is confident in the growth potential of its search, personals and local businesses — the latter of which was bolstered by the Urbanspoon acquisition.   New FT campaign pushes online growth Lauren Bell April 29, 2009 The Financial Times is extending its long-running "We live in Financial Times" campaign with new work from DDB London. The latest leg of the campaign, set to debut globally May 4, is designed to drive global executives to FT.com.   Lane Bryant will launch new e-commerce site with Fry Chantal Todé April 29, 2009 Plus-size women's apparel multichannel merchant Charming Shoppes Inc. has selected Fry Inc. as its e-commerce vendor, with new e-commerce sites scheduled to launch this fall for Lane Bryant, Fashion Bug and Catherines Plus Sizes. The project will include strategic planning, creative and user experience design, multisite e-commerce platform development, an integrated order management and call center application, and site hosting for the three core brands.   The Atlantic turns to PCD for fulfillment Lauren Bell April 29, 2009 The Atlantic has tapped Palm Coast Data (PCD) for fulfillment duties, effective July 1. Following a review of PCD and its main competitor, CDS, The Atlantic chose PCD based on the cost of services. The Atlantic had reached the end of its contract with CDS when it put its business into review.   Edmunds.com debuts mobile site with Volvo ad sponsorship Dianna Dilworth April 29, 2009 Automotive destination Edmunds.com has redesigned its site to be formatted for the mobile Web in a move to reach automotive consumers on the go. The Edmunds.com mobile WAP site will include auto news and reviews, vehicle pricing, Edmunds.com's True Market Value, buying guides, a loan calculator and a dealer locator.   ICrossing develops online community for AutoTraderClassics.com Sharon Goldman April 29, 2009 Digital marketing agency iCrossing has announced the development of an online community as part of the recent relaunch of AutoTraderClassics.com, an online marketplace launched in 2008 that targets classic car buyers, sellers and enthusiasts.   Leon Henry program reaches amusement park attendees April 29, 2009 Leon Henry introduces The Kidz Connexion Kid Reporter Membership — Theme Park Ride-Along program. Inserts will be placed in a package given to theme park attendees as they enter the park.   In This Week's Print Edition Military mail hits the target with creative, but misses the mark in data Carol Worthington-Levy, partner, creative services, Lenser April 20, 2009 Every once in a while, my neighbors will stop me during my dog walk to show me some interesting piece of mail they've received. This is, to my way of thinking, a bonus for living in an old, Leave it to Beaver-style neighborhood. And a piece that my neighbor Jerry showed me recently really got my attention. As in, "Tennnn — HUT!" That's right, it's for the US Army.   What's ahead for MySpace? Mary Elizabeth Hurn April 27, 2009 With last week's announcement that Owen Van Natta, a Facebook alum, would replace Chris DeWolfe as CEO of MySpace, the social networking giant still finds itself quickly losing more friends to Facebook.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Plastics Industry Focus April 30, 2009 New Selects - Plastics Industry Focus - Dunn Data Company, Inc. - Description: This file contains professionals in the plastic industry. These prospects earn an average of $50,000 annually. This list is 69% male.   Nurses at Home Address April 30, 2009 New Selects - Nurses at Home Address - Belardi/Ostroy - Description: This file contains professional nurses at their home addresses.   Office Depot Masterfile April 30, 2009 New Selects - Office Depot Masterfile - Walter Karl - Description: This file contains people who have bought office supplies, furniture, computer hardware or software and/or printing from Office Depot. These prospects earn an average of $50,000 annually. This list is 58% female.   Complete Barbers April 30, 2009 New Selects - Complete Barbers - Complete Mailing Lists - Description: This file contains professional barbers. These prospects are ideal targets for beauty products, magazines and trade publications.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Conference Call: GLU and interactive shop WDA discuss new mobile game campaign Mobile game publisher GLU was looking to promote its game, "The Price is Right," which is based on the long-running TV game show. GLU teamed up with its interactive agency, WDA, and Jumptap, a mobile advertising services firm. Click here to read. FREE WHITEPAPERS View More Research

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