Almost all major list categories, particularly consumer lists, have continued their steady drop in rental prices, according to Worldata's Spring 2009 List Price Index. The index is released quarterly and is based on cost per thousand (CPM) for lists. Consumer list rental prices have dropped the most since this time last year, falling $29/M, or 19.33%, but consumer magazines were not far behind, falling $7/M, or 6.54%, since last spring.
Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "Data as a Service" or "DaaS."
American Express is launching a new campaign for its new Delta SkyMiles Credit Cards to educate loyalty members about changes in service. The new credit card comes after Delta merged with Northwest Airlines last fall. Since the merger, Delta has chosen American Express as the exclusive provider of the co-branded credit card for their SkyMiles loyalty program.
In a move that underscores the increasing importance of data and analytics to its marketing campaigns, Draftfcb has awarded data expert Michael Fassnacht the newly created role of worldwide chief strategy officer. In his new role, Fassnacht will report directly to Draftfcb CEO and president Laurence Boschetto while helping to apply corporate strategy across individual global offices. He is expected to draw heavily on his data expertise for this job.
Alliance Data Systems Corp., parent company to Epsilon and LoyaltyOne, reported results for its first quarter, ended March 31, showing that first-quarter net income has decreased nearly 44% since Q1 last year. Revenue for the company dropped 4%, to $480 million, while cash earnings per diluted share were up slightly — from $1 to $1.19.
David Avrick, president, Avrick Direct Inc. April 29, 2009
There is a lot of misinformation that people have about the demographics of America. There are professionals that state that their customers move at an annual rate of less than 5%, because that's the percentage of their names that qualify for the US Postal Service's National Change of Address. The following is a compilation of the core demographic numbers.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
In today's economy, every business is looking for ways to improve the bottom line. Extreme approaches, such as spending freezes and layoffs, are sometimes necessary, but often simply getting back to business basics can result in significant cost savings. One way to yield tremendous results without straining staff resources is address verification.
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