DMNews: Microsoft launches Office 2010 integrated campaign

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June 17, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Microsoft launches Office 2010 integrated campaign Dianna Dilworth Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.   Fitness brand Crunch turns 21 with integrated effort Dianna Dilworth Fitness chain Crunch launched an integrated campaign June 15 to celebrate its 21st birthday. The campaign includes various direct elements, including a contest and e-mail, social media and out-of-home marketing.   Harte-Hanks expands IT database Iris Dorbian Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations.   DMEF appoints four marketers to board Mercedes Cardona The Direct Marketing Educational Foundation added four veteran marketers to its board of trustees at a June 16 meeting in New York during the Direct Marketing Association's Digital Marketing Days conference.   Focus USA releases 'Looking for Love' file Focus USA released the "Looking for Love" list to the market on June 16. The file contains contact information for singles who are members of online dating communities.   From the print edition Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Nailed It: DMNews takls with Eric McCoy, CEO of Heels.com Eric McCoy, CEO of e-commerce startup Heels.com, talks to DMNews about how the company raised banner ad ROI using retargeting with its vendor, Permuto   Today's lists and databases Career Minded Professionals - Moving Up Career Minded Professionals - Moving Up - This file contains professionals who are constantly looking for ways to advance in their careers. The Career Minded Professionals - Moving Up list is an ideal prospecting tool for online educators, self improvement offers, seminars, and continuing education programs - Media Source Solutions   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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