DMNews Database Weekly: Xerox's CMO tells marketers to get personal

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June 17, 2010 Check out DMNews on your smartphone Advertisement Do You Have a Reliable Single Customer View? Read case study summaries of how organizations have built a Single Customer View successfully and how they placed high emphasis on data quality at the start of their CRM projects. Trillium Software offers the most advanced solution to build and maintain a single customer view & establish and enforce data standards for integrated customer info. Download Whitepaper Today: "Creating a Single Customer View" News Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote Dianna Dilworth Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.   IBM to buy web analytics firm Coremetrics Iris Dorbian IBM announced June 15 that it will acquire web analytics company Coremetrics. The transaction, whose financial terms were not disclosed, is expected to close in the third quarter of this year.   MeritDirect buys Venture Direct Worldwide Frank Washkuch List management company MeritDirect said June 14 that it will acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed.   Sony names Agency Inside Harte-Hanks AOR for CRM Kevin McKeefery Sony Electronics has named The Agency Inside Harte-Hanks as its agency of record for CRM in North America.   Marketing e-mails see open rate of nearly 20%, says DMA survey Frank Washkuch Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.   Column Select master data management solution based on individual need Charles Greenberg For the past several years, companies across numerous industries have been warming up to the idea of multi-domain master data management (MDM) and its promise of synthesizing corporate data about customers, products, vendors and locations, in a uniform manner using the same processes and tools.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Managing one-to-one campaign databases Phil Rose, product marketing manager, XMPie A successful deployment of any one-to-one campaign can be linked directly to proper database management.
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