iMedia Breakthrough Summit Coverage - Day 1

THIS ISSUE: Articles | Videos | Photos Event Coverage Day One Coconut Point, Florida | March 22-25, 2009 Subscribe | View online

Innovation, Disruption, Opportunity VIDEOS The bonds and barriers between advertising and innovation Brands need both analytic and intuitive minds to survive in today's marketplace. Watch and learn through examples and detailed discussion how the big idea can blend with the needs of your brand to bring about prosperous results. ARTICLES Tips on mastering the "socio-techno divide" Shelly Palmer often criticizes big media for ineptitude and slowness to change, but for digital marketers at the Breakthrough Summit, he offered advice on succeeding in trying times. AKQA's 6 rules for social media Once you engage a brand in conversation, you gain the power to kick-start conversations about new topics, rather than just sitting idly on the sidelines. AKQA's CEO Tom Bedeccaré explains. GALLERY More photos     Jacob Lustig , Director / Integrated Channel Strategy , RTC Relationship Marketing, a Wunderman Agency Matias Perel, CEO , Latin3   Advertisement     Mark your calendar   All events » ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info Driving Interactive April 27 - 28, 2009 Huntington Beach, California Summit info Request invitation Agency Summit May 17 - 20, 2009 Austin, Texas Summit info Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Ty Braswell Founder, Creative Digital Strategies See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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