DMNews: Interpublic, Publicis report Q2, first half revenue gains

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July 30, 2010 Check out DMNews on your smartphone Advertisement Get More Traffic and Sales with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more Today's News Interpublic, Publicis report Q2, first half revenue gains Frank Washkuch Advertising holding companies Interpublic Group and Publicis Groupe both reported second-quarter and first-half 2010 year-over-year revenue increases July 29.   Acxiom names Suther CMO, replacing Darviche Ryan Chatelain Interactive marketing firm Acxiom has appointed Tim Suther its CMO. Suther replaced Michael Darviche, who left the company to pursue other endeavors, according to Ines Rodriguez-Gutzmer, senior marketing communications and PR consultant for Acxiom.   Advertisers not tapping Twitter's potential: 360i Shahnaz Mahmud Twitter is a rare opportunity for brands to speak directly to consumers, but not many advertisers are taking advantage of it, said digital agency 360i in a report released July 29.   Harte-Hanks reports Q2 net income increase, revenue drop Shahnaz Mahmud Direct marketing services company Harte-Hanks reported a 2.7% year-over-year net income increase to $13.4 million in the second quarter of 2010. However, the company's operating revenues dropped 3.7% year over year to $207.6 million.   Frequent traveler list released Interactive Marketing Solutions has released the Frequent Travel Vacations file to the market. The file contains contact information for consumers who have opted in for domestic and international travel offers.   From the print edition DMNews talks with David Salyers, VP of marketing, Chick-fil-A David Salyers, VP of marketing for Chick-fil-A, explains why the company marketed its new Spicy Chicken Sandwich with an online reservation system, and how customers responded.   WWE implements mobile barcodes Shahnaz Mahmud Professional wrestling company World Wrestling Entertainment (WWE) will use mobile initiatives next month to bolster a direct mail piece promoting its "SummerSlam" event.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Report: Mobile tickets to drive m-commerce Rose Gordon I know mobile tickets have probably been around for a while, but honestly, my first time using one was about six months ago when I hopped a Bolt Bus from New York to Boston.   more » Today's lists and databases Music For Little People Music For Little People - Estee Marketing Group, Inc. - This file contains parents who nurture their children, expose them to a variety of cultures and are proactive in their education from an early age. Parents can purchase books, DVD's, educational toys, games, nature kits and MUSIC to help inspire their child's growth and learning experience.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: CardStar's CEO explains his take on mobile loyalty

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July 29, 2010 Check out DMNews on your smartphone Inside CRM/Database Q&A with CardStar CEO, Andy Miller Are all those loyalty cards weighing your wallet down? CardStar, a smart phone app, wants to help with that. The platform, available on the BlackBerry, iPhone and Android, allows shoppers to digitize their reward cards - enter the store and card number and it creates a bar code that can be scanned by cashiers.   News FTC considers online 'do-not-track' option for consumers Frank Washkuch Federal Trade Commission Chairman Jon Leibowitz told members of the Senate Commerce, Science and Transportation Committee that his agency is considering various ways to improve consumer privacy protection and transparency about companies' use of online customer data.   Omniture founder steps down at Adobe Kevin McKeefery Josh James, founder of analytics company Omniture, will resign as SVP of the Omniture Business Unit at Adobe Systems at the end of this month. Adobe bought Ominture last fall.   Sears, Kmart launch Facebook application for college students Ryan Chatelain Sears Holdings Co. has launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen. Called 'Campus 2010,' the platform allows incoming college students to connect with their soon-to-be roommates to virtually decorate their dorm rooms using Sears and Kmart products.   Circulation marketing strategies evolve Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age   Tailor holiday messaging according to calendar: Epsilon Kevin McKeefery Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.   Rickard List Marketing releases E-financial Life Insurance Inquirers list to market Rickard List Marketing releases E-financial Life Insurance Inquirers list to market   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Lesson from the iPhone 4 Christine Crandell, SVP of marketing, Accept Corporation Ever since the antenna problems in the iPhone 4 were first uncovered, there's been a plethora of experts and consumers insisting Apple is making mistakes that will cause long-lasting damage to the brand.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Marketing databases: What you don't know can hurt you David Bernard, managing director, DB Marketing Technologies Direct marketers depend on marketing databases to steer and evaluate their marketing programs and to better understand their customers. However, few marketers know enough about how their databases work or the relationship between their marketing efforts and the database.   From DMNews' Direct Line Blog Tablet wars on the horizon Ryan Chatelain All aboard the tablet bandwagon! Following in the footsteps of Apple's iPad, a BlackBerry tablet and a host of similar Android-based devices - by Dell, LG, Motorola and others -- are set to hit the market.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Want to be 'down with the kids?' Don't pander

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July 28, 2010 Check out DMNews on your smartphone Advertisement Boost B2C Marketing Results via Customer-centric B2B Tactics Learn the contact management and automation techniques that will enable you to dive into your database and engage with each customer. Silverpop's latest white paper offers tactics to turn potential customers into paying customers and lifelong fans. Download your copy today! Inbox Insider StrongMail acquires two firms to expand services Shahnaz Mahmud StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients.   News Discovery Channel launches integrated effort for 'Deadliest Catch' finale Shahnaz Mahmud The Discovery Channel launched an integrated marketing campaign July 26 promoting the season finale of reality show 'The Deadliest Catch.' The effort contains a sweepstakes consumers can enter through the show's e-mail newsletter.   IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Campaign counts down to final installment of '39 Clues' children's series Ryan Chatelain Children's book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the 10th and final book of the best-selling adventure series 'The 39 Clues.'   Pappas Group pushes .co extension Ryan Chatelain Brand development agency Pappas Group is helping .CO Internet SAS roll out its integrated campaign to promote the new .co web extension, which went live July 20.   Opinion Beyond the inbox: the next step for e-mail marketers Daniel Burrus, founder and CEO of Burrus Research Junk mail is good mail that went to the wrong person.   Lists and Databases Dogs, Cats and Other Pet Owners Dogs, Cats and Other Pet Owners - DSA Graphics - This file contains pet owners that are mail order buyers using their credit cards. This large file consists of direct response buyers identified as pet owners.   MH2 Consumers and Credit Occupations MH2 Consumers and Credit Occupations - American List Counsel - This file contains 15MM+ monthly mail order buyers and credit data aggregated at the zip+4 level. MH2 presents ideal prospects for all marketers targeting specific professions. Whether working on an engine or presenting cases in court, these consumers are earning a living.   Sales and Marketing Management Subscribers Sales and Marketing Management Subscribers - TriMax Direct - This file contains executives who have the primary buying authority for their companies, divisions and staffs, while managing more than a million sales and support personnel.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Basic steps to break through inbox clutter By Kim Harrison, managing director of Key Point Marketing During the recession, companies launched e-mail campaigns in record numbers because it is cost-effective and measurable. According to a study by Forrester Research, spending on e-mail marketing in the US will balloon to $2 billion by 2014. In many cases, marketers are opting to shift marketing money from traditional media to interactive marketing.   From DMNews' Direct Line Blog TONY Kids adds augmented reality to its cover Shahnaz Mahmud July 26, 2010 For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile augmented reality.
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Discovery Channel launches integrated effort for 'Deadliest Catch' finale

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July 28, 2010 Check out DMNews on your smartphone Advertisement Valassis' Targeting applies rocket science to find and reach your best prospects. Know before you go. View demo to see how Valassis' proprietary system works to improve the effectiveness of your ad spend. IMO (Integrated Media Optimization) rapidly calculates an unfathomable amount of data so you can analyze local markets, compare media plans and make an informed decision. Today's News Discovery Channel launches integrated effort for 'Deadliest Catch' finale Shahnaz Mahmud The Discovery Channel launched an integrated marketing campaign July 26 promoting the season finale of reality show 'The Deadliest Catch.' The effort contains a sweepstakes consumers can enter through the show's e-mail newsletter.   Sears, Kmart launch Facebook application for college students Ryan Chatelain Sears Holdings Co. has launched a Facebook e-commerce application for its Sears and Kmart retail brands targeting incoming college freshmen. Called 'Campus 2010,' the platform allows incoming college students to connect with their soon-to-be roommates to virtually decorate their dorm rooms using Sears and Kmart products.   Report questions financial success of 2009 Postal Service 'Summer Sale' Frank Washkuch The US Postal Service may have lost money on its 2009 'Summer Sale' initiative, according to a report from the organization's own Office of Inspector General (OIG). The USPS is currently conducting its 2010 version of the Standard Mail Volume Incentive Program.   StrongMail acquires two firms to expand services Shahnaz Mahmud StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients.   Omniture founder steps down at Adobe Kevin McKeefery Josh James, founder of analytics company Omniture, will resign as SVP of the Omniture Business Unit at Adobe Systems at the end of this month. Adobe bought Ominture last fall.   From the print edition Social games add dimension Shahnaz Mahmud Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.   Retailers prep for e-book education push Ryan Chatelain The growing popularity of e-readers is are pushing publishers and retailers to plan for a not-so-distant future when digital textbooks overtake their physical counterparts.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Forrester urges caution on location-based platforms Frank Washkuch Is Foursquare the mobile marketing flavor of the month or a future tried-and-true direct marketing and promotional platform? Forrester Research took a cautious look at it, and similar services, in its July 27 report on location-based social networks.   more » Today's lists and databases Rickard List Marketing releases E-financial Life Insurance Inquirers list to market Rickard List Marketing releases E-financial Life Insurance Inquirers list to market
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.