DMNews: Harte-Hanks' Shoppers business continues to fall

July 28, 2008 Advertisement Today's News Harte-Hanks' Shoppers business continues to fall Chantal Todé July 25, 2008 Harte-Hanks Inc. said its operating revenue for the three months ended June 30 totaled $274.8 million, down 5.3%. Second quarter diluted earnings per share were 29 cents, compared to diluted earnings per share of 31 cents in Q2 2007.   John Farrell steps down at Publicis SAMS Ellen Keohane July 25, 2008 Publicis Groupe announced today that John Farrell has resigned as president and CEO of specialized agencies and marketing services (SAMS). According to Publicis, Farrell will remain at the company until July 1, 2009 to assist in the transition of leadership at SAMS.   Meredith to relaunch Spanish-language parenting titles Lauren Bell July 25, 2008 Meredith Corp.'s Hispanic Ventures arm will relaunch its Espera and 12 Meses parenting magazines under the Ser Padres umbrella in April 2009. Espera, catering to expectant mothers, will be renamed Ser Padres Espera, and 12 Meses, which focuses on the first year of an infant's life, will become Ser Padres Bebe.   HomeVestors taps Microsoft for CRM Lauren Bell July 25, 2008 HomeVestors of America Inc. will begin using Microsoft Dynamics CRM 4.0 in its corporate offices and all 240 franchise offices in an effort to improve tracking of its three-way sales cycle across the company. Microsoft Dynamics CRM will help HomeVestors track leads and purchases when HomeVestors is buying houses, monitor repairs on the houses and track the resale of the houses.   Fine line between authentic and offensive Cara Wood July 28, 2008 In response to criticism from PETA and other animal rights groups regarding TV spots featuring pit bulls in choke chains, McCann Erickson client Verizon reportedly said it didn't intend to offend. Last week, Virgin Mobile faced criticism from religious groups over its "Strip2Clothe" video contest, which had asked people to send videos of themselves undressing to raise money for the homeless. The company later renamed the push "Blank2Clothe," extending the contest to include any action, not just stripping.   RV Business subscribers available July 25, 2008 Manufacturers, distributors and retailers of RV equipment can be reached through a recently launched list of subscribers to RV Business. The monthly trade magazine has a controlled circulation and includes advice on how to run a successful RV-related business.   In This Week's Print Edition Digital leads new Levi's effort Dianna Dilworth July 25, 2008 Levi Strauss & Co. is taking a new, unbuttoned approach to marketing its jeans. Last week, the jeans brand debuted its "Live unbuttoned" campaign, the first integrated global campaign marketing effort in its history, which targets youth in 110 countries worldwide.   Capital One, USPS in NSA dispute Bryan Yurcan July 28, 2008 The Postal Regulatory Commission may rule in August on the dispute between Capital One Services Inc. and the US Postal Service, regarding the issu­ance of a contract between the USPS and the mailer that would provide customized pricing incentives.   Today's lists and databases Skymall Blow-in Program July 28, 2008 Inserts - Skymall Blow-in Program - Specialists Marketing Services - Description: This file contains buyers who receive the Skymall catalog at their home addres. Skymall offers home décor, electronics, health and personal care, gardening, apparel and jewelry products.   Trendsations Continuing Education: Graduate School Grad July 28, 2008 New List - Trendsations Continuing Education: Graduate School Grad - ListBargains - Description: This file contains higher education seekers who have earned a graduate degree. The file includes monthly hotline self-reported higher-education seekers who have responded to offers for information on continuing education.   Dri'Vin Automobile Owners July 28, 2008 New List - Dri'Vin Automobile Owners - Kroll Direct Marketing - Description: This file contains a data­base comprised of registered passenger car, truck, SUV and van owners. The data is compliant with the Shelby Act — that is, it is not sourced from any DMV data nor is the data collected from any state records. The database has been built from multiple sources, many of which are proprietary sources.   Fit to be Fit for Seniors July 28, 2008 New List - Fit to be Fit for Seniors - Contact Marketing LLC - Description: This file contains seniors — people age 62 and up — who are buyers of health and fitness products, including activewear, fitness equipment and sports accessories.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Great career opportunities in the Southeast . . . Crandall Associates, the executive search firm in business since 1973, is currently conducting executive searches for 2 different companies in the Southeast. We want to leave no stone unturned in identifying top talent for our valued client companies. Please review these opportunities to see if they might be of interest for you personally, or perhaps you know of someone who might be ideal: President - North Carolina My client, a cataloger of consumer products geared towards happy occasions, is located in North Carolina. They have been enjoying impressive growth, and they have aggressive goals for future growth. They have asked us to identify a President who will envision and direct the long and short range corporate goals, plans and policies. This position manages a management team of 6, plus 60 indirect reports. The ideal candidate must have a 4-year degree (MBA preferred), with a minimum of 10 years of experience in the consumer catalog/ecommerce arena, working for companies with annual sales of at least $50 million. Strong direct marketing skills, as well as financial skills, are required for this opportunity. Creative Director - Georgia My client is a collectibles cataloger that is a leader in their market niche. They have asked me to recruit a Creative Director to oversee all creative projects, and manage a creative department staff of 7 people. This position, which requires a design background, supervises layouts for catalogs, web pages, email, and all graphics related media. Both positions offer excellent compensation packages, and provide comprehensive benefits packages. My clients will pay relocation expenses. Please forward resume to Wendy Weber at Crandall Associates, Inc.: wendy@crandallassociates.com, or phone 516-767-6800 for additional details. Thank you! MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Facebook Pages offer brands a powerful presence Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic? Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States

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