DMNews: Microsoft reorganizes after division leader steps down

July 25, 2008 Advertisement Today's News Microsoft reorganizes after division leader steps down Ellen Keohane July 24, 2008 Microsoft Corp. will divide its platforms and services division (PSD) into two groups called Windows/Windows Live and online services. Both of the new groups will report to CEO Steve Ballmer.   Facebook, MySpace updates improve viral capabilities Dianna Dilworth July 24, 2008 Facebook and MySpace have both updated their sites to incorporate capabilities by which users can take their accounts beyond the social networking homepages and onto other sites.   Worldata releases summer List Price Index Bryan Yurcan July 24, 2008 B-to-c list prices have decreased this year, while b-to-b prices have remained steady, according to Worldata's summer 2008 List Price Index. Permission-Based B-to-C Email reflects the largest percent decrease at 2.86%.   Amazon Q2 worldwide sales up 41% over Q2 2007 Bryan Yurcan July 24, 2008 Amazon.com second quarter net sales increased 41% to $4.06 billion, compared to $2.89 billion in second quarter 2007. Net income increased 102% to $158 million in the second quarter, compared with a Q2 net income of $78 million in 2007.   ValueClick adds to behavioral targeting capabilities Lauren Bell July 24, 2008 ValueClick Media has released Precision BT, a new behavioral targeting suite for online advertisers. Precision BT's Precision Profiles tool uses the databases of ValueClick and its clients to fuel algorithms that determine the likelihood that an online consumer will behave a certain way or be interested in a certain offer.   Xerox posts 8% revenue gain in Q2 Chantal Todé July 24, 2008 Xerox Corp. revenue grew 8% for the three months ended June 30, for a total of $4.5 billion. "While the U.S. economy creates challenges for our business with large enterprises, we're seeing consistent positive performance in the small and midsize business market, with strong results from our developing markets and Global Imaging operations," said Anne M. Mulcahy, CEO and chairman at Xerox, in a statement.   NYT to raise newsstand price Lauren Bell July 24, 2008 The New York Times will raise its newsstand price from $1.25 to $1.50 beginning August 18. The company is also raising subscription prices by 4.5%. Catherine Mathis, SVP of corporate communications for New York Times Co., cited the continued rise of production costs, particularly newsprint, as one of the reasons for the rate increase.   In This Week's Print Edition Creative campaigns from Forest City Commercial Management, Agent Provocateur and Mastic and Alcoa Home Exteriors July 21, 2008 Strategic mailing fills shopping center for Forest City Commercial Management; Agent ProvocateurWeb site has intimate appeal; and Mastic and Alcoa Home Exteriors PURL bumps up response rate.   Trivia campaign from Ikea expands its mobile efforts Dianna Dilworth July 21, 2008 Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity to get discounts by answering trivia questions on their mobile phones. Those that interact with the national mobile promotion are also encouraged to register at the Ikea Web site to enter to win a $10,000 Ikea shopping spree.   Today's lists and databases Armando Montelongo Flip and Grow Rich Buyers July 25, 2008 New List - Armando Montelongo Flip and Grow Rich Buyers - Macromark - Description: This file contains people who have chosen to invest in the Flip and Grow Rich System by Armando Montelongo. These are real estate inves­tors looking to build a new career, or supplement their income with property ownership.   St. Louis Post-Dispatch Billing Statements July 25, 2008 New List - St. Louis Post-Dispatch Billing Statements - American List Counsel - Description: This file contains readers of the St. Louis Post-Dispatch, a daily newspaper serving the 18th-largest US market.   Oil and Energy Investors July 25, 2008 New List - Oil and Energy Investors - TMA List Brokerage and Management - Description: This file contains investors actively involved in the oil and energy markets, from stockmarkettrends.com. These investors are aware of the geopo­litical and economic events that created the energy bull market. They also keep their eyes and ears open for new places to invest.   eFashionSolutions July 25, 2008 Inserts - eFashionSolutions - Fasano & Associates - Description: This file contains buyers from efashionsolutions.com. These buy­ers have purchased from top brands.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Great career opportunities in the Southeast . . . Crandall Associates, the executive search firm in business since 1973, is currently conducting executive searches for 2 different companies in the Southeast. We want to leave no stone unturned in identifying top talent for our valued client companies. Please review these opportunities to see if they might be of interest for you personally, or perhaps you know of someone who might be ideal: President - North Carolina My client, a cataloger of consumer products geared towards happy occasions, is located in North Carolina. They have been enjoying impressive growth, and they have aggressive goals for future growth. They have asked us to identify a President who will envision and direct the long and short range corporate goals, plans and policies. This position manages a management team of 6, plus 60 indirect reports. The ideal candidate must have a 4-year degree (MBA preferred), with a minimum of 10 years of experience in the consumer catalog/ecommerce arena, working for companies with annual sales of at least $50 million. Strong direct marketing skills, as well as financial skills, are required for this opportunity. Creative Director - Georgia My client is a collectibles cataloger that is a leader in their market niche. They have asked me to recruit a Creative Director to oversee all creative projects, and manage a creative department staff of 7 people. This position, which requires a design background, supervises layouts for catalogs, web pages, email, and all graphics related media. Both positions offer excellent compensation packages, and provide comprehensive benefits packages. My clients will pay relocation expenses. Please forward resume to Wendy Weber at Crandall Associates, Inc.: wendy@crandallassociates.com, or phone 516-767-6800 for additional details. Thank you! MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 5 Tips: How to improve your e-mail subject line testing Working to improve your subject lines — and your test results — is an important ongoing task for e-mail marketers, say experts. Five industry pros share their top tips. Click here to read. WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market President/CEO Mailing & Fulfillment Service Association Alexandria, Virginia Sales Executive ShipShapes United States Database / Circulation Analyst Leader Hach Company United States Senior Manager of Catalog Circulation Draper's & Damon's Southern California, California Circulation Manager S&S Worldwide Colchester, Connecticut Canadian Media Buyer Company Confidential United States

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