General Motors (GM) will reach out to consumers in November to recall 944,000 cars, including Buick Lucerne sedans, Cadillac Escalades and Chevrolet Silverado trucks.
Edith Roman and Nielsen Business Media have launched the Nielsen Business Media Mailing Lists Web site, allowing marketers to browse the list opportunities offered by Nielsen Business Media online.
Wal-Mart will begin rolling out an in-store digital network later this month to 2,700 stores. The retailer anticipates that the chain-wide deployment of 27,000 screens and its new Wal-Mart Smart Network will be completed by early 2010.
Sushil Paigankar, senior manager, head of Patni Computer Systems Technology Solutions Group, India September 10, 2008
The traditional way of approaching CRM is changing. For example, organizations have stopped viewing their CRM strategies as simply CRM application implementations.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
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