Thursday, September 11, 2008

DMNews' Database Weekly: Upromise launches paperless coupons

September 11, 2008

News


Upromise launches paperless coupons

Chantal Todé September 10, 2008

To make it easier for its members to find and redeem grocery savings, shopping rewards program Upromise is introducing paperless coupons.
 

GM paces its safety recall with mail push

Lauren Bell September 05, 2008

General Motors (GM) will reach out to consumers in November to recall 944,000 cars, including Buick Lucerne sedans, Cadillac Escalades and Chevrolet Silverado trucks.
 

Edith Roman, Nielsen create list directory Web site

Bryan Yurcan September 10, 2008

Edith Roman and Nielsen Business Media have launched the Nielsen Business Media Mailing Lists Web site, allowing marketers to browse the list opportunities offered by Nielsen Business Media online.
 

RBC adds multiorganization tool to CRM strategy

Lauren Bell September 05, 2008

RBC Ministries will be one of the first users of MPower's new multiorganization functionality, which rolls out officially on Monday, September 8.
 

Wal-Mart to begin rolling out in-store network

September 04, 2008

Wal-Mart will begin rolling out an in-store digital network later this month to 2,700 stores. The retailer anticipates that the chain-wide deployment of 27,000 screens and its new Wal-Mart Smart Network will be completed by early 2010.
 

Column


Rationalization is the foundation for good CRM strategy

Sushil Paigankar, senior manager, head of Patni Computer Systems Technology Solutions Group, India September 10, 2008

The traditional way of approaching CRM is changing. For example, organizations have stopped viewing their CRM strategies as simply CRM application implementations.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




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