Newsmax Media, a print and online publisher, has opted to use Alterian's Data Discovery and Visualization (DDV) tool as part of its e-mail marketing strategy. Alterian already provides Newsmax's e-mail marketing platform, Alterian Messenger, which allows the news company to chart click-through and open rates for its e-mail alerts and newsletters.
The agency services group of direct marketing services company Harte-Hanks has been named direct marketing agency of record for Hyundai Motor America. Harte-Hanks will focus on developing vehicle owner and prospect communications programs for the automotive manufacturer.
InfoPrint Solutions Company, a joint venture between IBM and Ricoh, has launched a transpromo pilot for hotel chain Best Western International. The initiative will bring personalized and relevant promotional offers to Best Western Rewards members via their rewards statements.
General Motors is retaining two Interpublic Group agencies on its CRM roster to work together on its Lifecycle CRM and the GM Card going forward. Mullen, which has long worked on the GM Card; and Campbell-Ewald, another long-time GM partner, will focus on owner and conquest marketing, card member initiatives and discount programs from employees, suppliers, military, college and dealers.
Clash-Media, a performance-based digital marketing company, has launched the "Path Partnering" service to improve its clients' lead generation. This service will connect advertisers with publishers based on the relevance of the Web site's traffic.
In this age of multimillion-dollar CRM programs and equally expensive targeted prospect and customer contact strategies, the perils of missing or incorrect contact data can be costly. Compiled lists and response lists are the traditional "go-to" sources, but more marketers, who demand higher accuracy and sell-through, are seeking "hard-to-find" data sources - particularly as regulation and suppression erode the completeness and availability of existing data sources. There is too much opportunity lost, and waste being generated, by neglecting the integrity and completeness of contact data.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
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