This week, Verizon delivered some good news: Not only did the firm add 1.5 million new wireless subscribers in the third quarter, net income was up 31%. While landline and DSL customers decreased, the launch of FIOS, the company's fast Web, phone and television bundle, is meeting its targets. In short, if there is one thing that consumers won't sacrifice during a downturn, it is fast home and mobile digital communication. Fall fashion, the home renovation or even the new flat screen can wait. Without Internet access, we are nothing.
Yahoo has announced it will invest at least $100 million in a new data center and customer care center in Omaha and La Vista, NE. This move will create at least 100 jobs. The announcement comes days after Yahoo's Q3 earnings were released in which the company said it would cut at least 1,500 jobs at $400 million from its annual expenses.
Pay-per-click traffic quality management and click fraud prevention service provider ClickForensics today released its third quarter industry average click fraud figures.
Yahoo's announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted an increase speculation regarding the proposed Yahoo-Google ad partnership.
Visual search engine Searchme has launched its music search-and-share feature that allows users to listen to unlimited streaming audio tracks through embeddable widgets from social music service Imeem. Users also can share search results with others through social networks.
Colton Perry, SVP technology, NetPlus Marketing October 27, 2008
The story is classic: A factory replaces the human worker with a machine to mass produce and streamline its process. Well, this isn't quite the same story, but the idea is the same — leveraging technology to make your business more efficient. In today's challenging economy, marketing budgets are being slashed and agencies are being tasked with squeezing every last drop from their precious budget, and many are developing tools to do the same work in less time, using fewer resources.
The DMNews Essential Guide to Search Engine Marketing
Steve Riegel, director of search, Faction Media October 27, 2008
As technology advances and the demands of customers fragment, the task of empowering resellers and distributors with effective, relevant marketing tools becomes daunting.
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