DMNews: BusinessWeek publisher McGraw-Hill makes cuts

January 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News BusinessWeek publisher McGraw-Hill makes cuts Lauren Bell January 08, 2009 In a company-wide restructuring, McGraw-Hill Cos. has cut 375 jobs, including 70 from its Information and Media group.   FedEx cuts marketing budget Bryan Yurcan January 08, 2009 FedEx Corp. will slash its marketing budget by 25% this year, the company said.   The Limited signs with Merkle for database marketing Chantal Todé January 08, 2009 The Limited has signed a multiyear agreement with database marketing agency Merkle to provide a comprehensive marketing database infrastructure, database marketing strategy, advanced analytics and data-driven customer insight.   MRM Worldwide launches data platform Lauren Bell January 08, 2009 The UK office of digital marketing agency MRM Worldwide is adding deeper data measurement and analytics capabilities to its services with the launch of the DBExpress platform.   USPS, Capital One dispute remains in discovery Bryan Yurcan January 08, 2009 An ongoing dispute between the US Post­al Service and Capital One regarding a negotiated service agreement (NSA) — a contract between the USPS and the mailer that provides customized pricing incentives — is still in the discovery phase.   Office Depot, international retailer sign franchise pact Nancy Kearney January 08, 2009 Office Depot and international retailer MH Alshaya Co.have agreed to sell office products and services under the Office Depot name in several Middle Eastern countries.   Meredith closes Country Home magazine Nancy Kearney January 08, 2009 Meredith Corp. has shuttered Country Home magazine, trimmed some 250 jobs corporate-wide, and moved some creative functions from New York to its Des Moines, IA headquarters.   Catalog blow-in list now available January 08, 2009 Leon Henry has introduced the Picket Fence Catalog Blow-In list to the market. This list is composed of individuals who receive the Picket Fence catalog, which features home décor, gardening, car and garage products.   Click the image below to vote in DMNews' weekly online poll Have your say: USPS proposal DMNews readers debate the costs of the USPS proposal in the Federal Register for new standards to improve the efficiency of letter-size booklets and folded self-mailers. Join the discussion at www.dmnews.com/talk-back In This Week's Print Edition Creative campaigns from Best Western International, Arizona Office of Tourism and Virginia Blood Services January 05, 2009   Build relationships during a downturn Eric Holmen, president, SmartReply January 05, 2009 It's official: the US economy is in a recession, and has been for a while now. The tidal wave of bad news could be just the tip of the economic iceberg — many of the forecasts for 2009 paint an even bleaker picture.   Today's lists and databases Heavy Metal Magazine Blow-In January 09, 2009 New Inserts - Heavy Metal Magazine Blow-In - Leon Henry Inc. - Description: This file contains subscribers to Heavy Metal magazine.   Lombardis Motivated Money Seekers January 09, 2009 New List - Lombardis Motivated Money Seekers - Macromark - Description: This file contains people who have bought a Lombardi product or service in the hopes of making money.   Music Loving Families by State January 09, 2009 New List - Music Loving Families by State - Ethnic Technologies - Description: This file contains families who enjoy a variety of musical genres.   Managing Small Biz Active Subscribers at Postal Addresses January 09, 2009 New List - Managing Small Biz Active Subscribers at Postal Addresses - DirectInnocations, Inc. - Description: This file contains subscribers of the Managing Small Biz e-mail newsletter, which provides news and information for small business owners and professionals.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   CLICK HERE to register today  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive 5 Tips: Lead generation lift-off Five experts offer tips on how to beef up your lead-generating efforts. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States

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